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Freely Launches in UK with Hisense, Vestel and TiVo
2+ day ago —...Dan Meier 30 April, 2024 Freely, the broadcaster-backed streaming... ...from the BBC, ITV, Channel 4 and Channel 5.... ...Kieran Clifton, Director, BBC Distribution & Business Development... ...Freely,” said Martin Goswami, ITV Group Strategic Partnerships and...
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How Do You Measure TV Out Of Home?
2+ day ago —...VideoWeek Villa, Cannes, 16th - 20th June, 2024 > More Info How... ...content, it has to abide by TV-like measurement standards says Richard Hicks...
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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says "Don't Fear Google, it's Already Won"...
1+ week ago —...“Don’t Fear Google, It’s Already Won” says Axel Springer CEO Ten... ...reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer... ...of Yahoo Identity Solutions within CTV environments, such as Paramount... ...CEO Wayne Blodwell said the company aims to bridge the gap between...
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Cookie Deprecation Could Have Implications for CTV Measurement
2+ week ago —...measurement, says William Jones, Senior Director of Advanced TV... ...Deprecation Could Have Implications for CTV Measurement Tim Cross... ...In this interview, Jones also discusses some of the contenders and... ...Follow VideoWeek on Twitter and LinkedIn....
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WPP Signs Generative AI Deal with Google Cloud
3+ week ago —...WPP’s chief technology officer Stephan Pretorius said the deal significantly... ...Tim Cross 10 April, 2024 Agency holding group WPP has signed a deal... ...WPP signed a major deal with Nvidia just under a year ago, Omnicom... ...has deals with Google Cloud and Adobe, as does IPG, while Publicis...
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The Risks of Overpromising on Targeting and Overcomplicating Measurement in CTV
3+ week ago —...Dan Black, Head of CTV at Teads, suspects not.... ...VideoWeek Villa, Cannes, 16th - 20th June, 2024 > More Info The... ...Follow VideoWeek on Twitter and LinkedIn.... ...Filmed at New Video Frontiers 2024 in London....
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It's Time for Publishers and Advertisers to Get to Grips with Tech Lab's New Video Ad Definitions
3+ week ago —...Tim Cross 08 April, 2024 Digital video is a broad church, encompassing... ...Robert Blanck, general manager of advertising & e-commerce at Axel... ...Bill Swanson, SVP EMEA at Connatix, said that from a buyer’s perspective...
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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as 'Potent Threat to Society...
3+ week ago —...Roku Files Patent for Serving Ads in Breaks via HDMI Devices Roku... ...Tim Cross 05 April, 2024 In this week’s Week in Review: Roku patents... ...Shari Redstone has closed in on Skydance, whose CEO David Ellison... ...Comscore and VideoAmp Receive JIC Certification A broadcaster-backed...
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Generative AI Can Bring Gaming Elements to Streaming TV
4+ week ago —...AI Can Bring Gaming Elements to Streaming TV Tim Cross 04 April... ...for hours on end without any interactivity says Funs Jacobs, Senior... ...In this interview, Jacobs discusses how the preview of OpenAI’s Sora... ...Follow VideoWeek on Twitter and LinkedIn....