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Gabe Richman recognized Business Insider Rising Star of Adtech | The Trade Desk
3+ day ago —...Gabe Richman, general manager for global identity platforms at The...
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38% increase in brand lift with an audience-first strategy on The Trade Desk
6+ day, 45+ min ago —...DSP and a leader in the broader programmatic advertising industry... ...saturated media market, we needed to break through brand noise in Japan... ...landed on a video-heavy budget allocation: 63% online video, 33% CTV... ...prioritizing high-quality video environments — like Connected TV (CTV...
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foodpanda's recipe for success with retail data
1+ week ago —...Marketing Manager of Nutrition, Unilever Taiwan Unilever is one of... ...campaign achieved more than 12.9 million impressions, exceeding Unilever... ...This enabled Unilever to connect its ads to sales of Knorr products... ...Unilever used The Trade Desk’s demand-side platform to deliver its...
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The Warehouse Group unboxes 157% ROAS with omnichannel strategy
1+ week ago —...Digital Marketing Specialist, The Warehouse Group The Warehouse Group... ...One of New Zealand’s largest retailers, The Warehouse Group, wanted... ...to help reach new consumers who were likely to buy toys; Identity Alliance... ...decided to work with us and its agency, OMG New Zealand, to track...
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Old Navy gets an A+ in back-to-school sales
1+ week ago —...From day one, American apparel and accessories company Old Navy revolutionized... ...Since back-to-school time is a key season in retail, Old Navy wanted... ...The audiences provided by Albertsons, Dollar General, and Walgreens...