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thedrum.com > news
Grocery delivery ‘brings the magic’ to the mundane in mind-bending Gopuff ad
9+ hour, 41+ min ago —...a surrealist and cinematic commercial directed by Smuggler’s Adam Berg... ...more than deliver products – we create experiences,” said Tyler Stewart... ..., and The Fall Guy, starring Ryan Gosling and Emily Blunt.... ...City, Philadelphia and Miami....
thedrum.com > news
The Drum’s Daily Briefing: TikTok stands firm, Google’s AI update and Snap shares soar
14+ hour, 50+ min ago —...pressure to sell TikTok in the United States, despite new legislation... ...TikTok stands firm, Google’s AI update and Snap shares soar ByteDance... ...James McDonald, Warc’s director of data, intelligence and forecasting... ...UK supermarket Morrisons is enhancing its retail media offerings...
thedrum.com > opinion
How to take advantage of the LinkedIn algorithm change with your B2B posts
16+ hour, 41+ min ago —...Jenny Sagstrom of Sköna explains how this should impact the B2B content... ...content / David Birozy via Unsplash Cringeworthy “thought leadership... ...graphic designer who can help make their posts stand out with visuals... ...Especially as things can go poorly if a CEO is the most active representative...
thedrum.com > opinion
Unlocking growth in new markets: How to crack Southeast Asia
14+ hour, 55+ min ago —..., LinkedIn sat down with DKSH Healthcare’s Bijay Singh for insights... ...in underserved regions of Southeast Asia.... ...at LinkedIn Sales Solutions) hosted Bijay Singh, DKSH’s global head... ...Having had his start as DKSH Healthcare’s vice president of global...
thedrum.com > news
The Apple Vision Pro is down but not out, experts say
1+ day ago —...had initially hoped, according to a report from Apple analyst Ming-Chi... ...The Apple Vision Pro is not selling as well in the US as the company... ...its time,” says Mike Proulx, vice president of Forrester’s CMO research... ...According to Rosh Singh, managing director at digital production...
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Why marketers should embrace gaming as the premium environment it is
1+ day ago —...Steve Ford (SVP, advertising, ESL Faceit Group):... ...Melinda Spence (head of advertising insights at Activision Blizzard... ...David Kleeman (SVP of global trends, Dubit): “Generations Z and Alpha... ...They’re a brand discovery driver, as well - Dubit’s Global Trends...
thedrum.com > news
Should ads follow trends and tropes, or is it simply lazy creative?
1+ day ago —...Alice Schaffer, strategy partner, Leagas Delaney: “If a brand or... ...Daniel Craig shows off his dance moves for Belvedere Vodka You may... ...Trevor Williams, principal/executive creative director, Young & Laramore... ...Stevie Rowing-Parker, creative director, Iris: “At Iris, we use a...
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Why zero-party data will reshape advertising in the post-cookie era
1+ day ago —...Billy Murray, senior manager of product marketing at Jun Group, on... ...Contact Jun Group today.... ...A survey conducted by Jun Group revealed that 75% of people believe...
thedrum.com > news
90s duo Salt-N-Pepa serve up a sweet new beat inspired by Grandma’s Cookies
2+ day ago —...In a statement shared with The Drum, Sandra ‘Pepa’ Denton commented... ...the news, the brand enlisted the help of 90s hip-hop heroines Salt-N-Pepa... ...‘Salt’ James.... ...bright attitude while enjoying some treats along the way,” added Cheryl...