Source Search Page
marketingbrew.com > stories
Snapchat partners with Issa Rae’s Ensemble, rolls out new AR ad tools
8+ hour, 39+ min ago —...“With AR Extensions, you’re able to integrate AR Lenses directly... ...into all of our ad practices,” Patrick Harris, Snap’s president of... ...Some of Snap’s “most popular creators, like Livvy Dunn and Harry... ...This July, Snap will introduce the Snap Sports Network, which will...
marketingbrew.com > stories
Meet Trish Tulloch, the college sports guru of her marketing agency
13+ hour, 35+ min ago —...But, as a former Northwestern University field hockey player herself... ...Marketing exec Trish Tulloch liked college sports before it was cool... ...brought Miller Lite and Coors Light into the world of college sports... ...job was to be an athletic trainer or a team doctor....
marketingbrew.com > stories
Pause ads pay off on streaming, according to research
1+ week, 7+ hour ago —...action upon seeing a pause ad, according to a report from the Video Advertising... ...live sports, and particularly women’s sports, according to Danielle DeLauro... ...gotten a lot of media attention in the last month because of Caitlin Clark... ...but investment in women’s sports has been growing for years, DeLauro...
marketingbrew.com > stories
How Truly is tapping into soccer culture as the sport grows in the US
1+ day ago —...Truly, the hard-seltzer company owned by Sam Adams brewer Boston... ...Beer Company, has been cracking into both men’s and women’s national... ...The brand also teamed up with US Women’s National Team captain Lindsey... ...and Tyler Adams of the US Men’s National Team, and, as of this year...
marketingbrew.com > stories
‘Oppenheimer,’ sports content boost Peacock viewership
4+ day, 8+ hour ago —...Jason Armstrong told investors during Comcast’s first quarter earnings... ...made more than $970 million at the global box office for Universal Pictures...
marketingbrew.com > stories
How Hollister left California and found a new audience online
4+ day ago —...Harley Block, CEO and co-founder of IF7, told us.... ...that worked with Hollister’s parent company Abercrombie & Fitch... ...to Brophy, is from creator Alana Lintao on “that one friend” who... ...resonating with teens today, Megan Brophy, VP of marketing at A&...
marketingbrew.com > stories
Core Power taps Katie Ledecky for campaign that shows everyone, even Olympians, get fatigued
4+ day ago — marketingbrew.com > stories
Meta reported strong ad revenue in Q1, but AI investments worry investors
1+ week ago —...The Wall Street Journal noted that Meta has already benefited from... ...Betting on AI: On Meta’s earnings call Wednesday, CEO Mark Zuckerberg... ...Last week, Meta added its AI assistant into Instagram, Facebook,... ...150 million monthly active users, including Taylor Swift....
marketingbrew.com > stories
Advertising exec Laura Correnti was made for this era of women’s sports
1+ week ago —...ad agency Giant Spoon, remembers it well.... ...Laura Correnti, a longtime media planner and partner at full-service... ...Johnson, State Farm’s Patty Morris, and MassMutual’s Jennifer Halloran... ...husband of Serena Wiliams Alexis Ohanian....