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thumbnail favicon harpers.co.uk —  1+ day ago

Jerry Lockspeiser: Are brands the answer to Wine UK's problems? - Harpers Wine & Spirit Trade Review

harpers.co.uk > news > aid

...In the early days of my wine business career an experienced trader told me to hang onto an important insight.... ...Are brands the answer to Wine UK's problems?.... ...Alas, many in the wine trade have yet to move on.... ...Seth Godin's definition seems closer to an understanding that can help guide business strategy: "A brand is the set of expectations, memories, stories...

thumbnail favicon harpers.co.uk —  1+ day, 51+ min ago

First whisky distillery to open on Orkney in 138 Years - Harpers Wine & Spirit Trade Review

harpers.co.uk > news > aid

...The event will mark a significant milestone in the journey of Deerness Distillery and the development of Orkney whisky.... ...Deerness Distillery, Orkney's first whisky distillery to open in 138 years, is offering whisky enthusiasts a chance to own a piece of liquid history... ...Family-owned and operated, Deerness Distillery has made a name for itself with its Sea Glass Gin and remains committed to its community roots having... ...Co-founder Stuart Brown said: "We are excited to announce this opportunity to invest in the future of Deerness Distillery and Orkney....

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