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How brands are future-proofing their TikTok and social strategies

...Although legislation has been passed requiring TikTok owner ByteDance... ...In this new guide from Wpromote, learn how brands are assessing their...

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How publishers are optimizing their tech stacks to enhance addressability

...John Martin, senior director, publisher growth solutions, PubMatic... ...Audience addressability has gained renewed urgency as Google finally... ...Following cookie deprecation, Google is focusing heavily on its Privacy... ...Although the Privacy Sandbox won’t solve every addressability challenge...

digiday.com

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy...

...Firstly, MediaMath’s widely held status as the first DSP in digital... ...It has been a little over nine months since MediaMath’s Chapter 11... ...In an emailed statement, Quentin Michon, Equativ’s chief financial... ...However, Infillion CEO Rob Emrich told Digiday that outfits in the...

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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend...

...based on unique data collected from our proprietary audience of publisher... ...examine challenges marketers face on the platforms and provide a guide... ...Those that did were Hulu, Peacock, The Roku Channel, Tubi and YouTube... ...Digiday interviewed executives at YouTube, Peacock, The Roku Channel...

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Why brand marketers are leveraging predictive, generative and autonomous AI

...In this new guide from Klaviyo, learn how e-commerce and brand marketers... ...Download the guide to learn more about: - The different applications...

digiday.com > media

Earnings from social and search players signal that AI will be a long-play investment

...On a call with investors, Microsoft CEO Satya Nadella said Bing had... ...Google, Microsoft and Snap all reported results yesterday that exceeded... ...Forrester senior analyst Nikhil Lai noted that Alphabet’s bottom... ..., according to CEO Sundar Pichai....

digiday.com > marketing

Google's third-party cookie saga: theories, hot takes and controversies unveiled

digiday.com > marketing

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets

..., Amsterdam managing director of M&C Saatchi Sport & Entertainment... ...Coca-Cola is a top official partner of both Euro 2024 and the International... ...Brewer Greene King is among the Total Media clients hoping to take... ...Dan Sproul, group director at Omnicom sports media agency Fuse, told...

digiday.com > media

Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

...Josh Jaffe, president of media at Ingenio, said the publisher is... ...On the other hand, BuzzFeed is selling brand sponsorships to its... ...quizzes and shopping chatbot integrations, BuzzFeed president Marcela... ..., New Zealand and Australia next month, Jaffe said....

digiday.com > marketing

FaZe Clan's $75 million product licensing business could represent the future of esports

...Justin Kenna.... ...portfolio, which also includes gaming and esports companies such as Ninja Labs... ..., director of esports and gaming at New York University.... ...Clan svp of partnerships and business development Adam Bauer, who...