Source Search Page

creativebrief.com

It’s time for marketing to step up its sustainability game

...Alice Date and Lucy Baumgartner share the benefits of aligning marketing... ...Lucy Baumgartner is Effectiveness Manager at Talon.... ...Alice Date joined Talon following four years in Australia at the...

creativebrief.com

OceanSaver crabs promote plastic-free cleaning products

...In partnership with Blue Marine Foundation, marine conservationists... ...The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses... ...Says Andy George, Founder of Hearts and Minds.... ...every share the brand will donate the price of an oyster to the Blue Marine...

creativebrief.com

Science in Sport and M&C Saatchi prove ‘You Can’t Beat Science’

...Created in partnership with the agency M&C Saatchi, the platform... ...Matt Lee, Executive Creative Director of M&C Saatchi, explained:... ...Ije Nwokorie, Chief Brand Officer at Dr Martens urged marketers to...

creativebrief.com

KFC prepares for British BBQ weather

...A hero film, directed by Sam Pilling through Magna, flips expectations... ...Created by Mother London, the new campaign focuses on the deliciousness... ..., Head of Advertising & Retail at KFC.... ...Speaking at the Creative Equals Rise conference, Ije Nwokorie, Chief...

creativebrief.com

The role of young voices in creating inclusive brands

...Web Content Accessibility Guidelines (WCAG) becoming a default in UI... ...The activations and partnerships with Ben and Jerry’s, Lime and Love... ...voter registration campaign for – and by – young people in the UK...

creativebrief.com > voices

Diageo CMO on progressive media, AI and inclusivity | Creativebrief

...Speaking at the Creative Equals Rise conference, Cristina Diezhandino... ...Speaking at the Creative Equals RISE conference, Diezhandino shared... ...Ali Hanan, Founder and CEO of Creative Equals, explained how Diezhandino... ...In 2021 the Creative Equals Creative Comeback programme expanded...

creativebrief.com

Dr. Martens champions sustainable fashion | Creativebrief

...Genix Nappa, a new material made of leather offcuts, aims to reduce... ...of a new material made from leather offcuts called ‘Genix Nappa’... ...Michael Boaler, EMEA Head of Marketing and Global Media at Dr.... ...Louis Persent, Co-Founder and Creative Director at Weirdo on the...

creativebrief.com

CoppaFeel brand refresh aims to reach a new generation | Creativebrief

...has teamed up with youth specialist agency, Livity, to launch a... ...The charity has worked with Livity to encourage young people to check... ..., Lego and Chelsea Football Club, share how a focus on inclusion... ...progressive marketing journey Louis Persent, Co-Founder and Creative...

creativebrief.com

Turning heads with fake Kate Moss at Chanel’s Metiers D’Art Fashion Show by McCann Manchester | Creativebrief...

...Begin typing to see results Turning heads with fake Kate Moss at... ...Kate Moss was one of Aldi’s regulars – even going as far as to sport... ...We hired fake paparazzi to follow a fake Kate Moss and her fake bodyguard... ...McCann Manchester and Aldi capitalised on the moment with a PR stunt...

creativebrief.com

Tesco Mobile and BBH London use humour to showcase the network’s connectivity | Creativebrief