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How to drive cost savings in digital advertising — and reduce waste in the process

...This tracks with GroupM’s forecast that total advertising spend will... ...Ben Riley is general manager, U.S. at SeenThis Get the very latest... ...CTV aso enables advertisers to leverage high-impact display ads in...

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Inside Tim Hortons' unlikely foray into musical theatre

...Toronto, with managing director and partner Ryan O’Hagan telling... ...with renowned “Come From Away” producer Michael Rubinoff on a stage... ...After that meeting, Gut associate creative director Ava Feldman—who... ...the acclaimed Canadian playwrights Anika Johnson and Britta Johnson...

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School Reports 2024: One step forward, two steps back for diversity

...only come from the talent that works within the business,” Leila Siddiqi... ..., director of diversity and inclusion at the Institute of Practitioners... ...Ali Hanan, chief executive of Creative Equals, shares Siddiqi’s disappointment... ...McKnight, Mattel’s chief brand officer and executive vice-president...

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The Coca-Cola Company announces 5-year AI partnership with Microsoft

...John Murphy, President and Chief Financial Officer at The Coca-Cola... ...Neeraj Tolmare, Senior Vice President and Global Chief Information... ...Judson Althoff, Executive Vice President and Chief Commercial Officer... ...This story first appeared on Performance Marketing World....

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Google delays cookie deprecation again: Adtech leaders respond

...and Markets Authority (CMA) and Information Commissioner's Office... ...The ICO has told Google that the Privacy Sandbox does not go far... ...Additionally, the IAB Tech Lab Privacy Sandbox Fit-Gap Report highlights... ...Ash Dharan, senior director of performance of NP Digital tells Campaign...

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School Reports: Saatchi & Saatchi takes top spot as biggest creative agency by billings

...Saatchi & Saatchi London has overtaken VCCP to nab first place in... ...integrated creative, media and production agency, owned by Providence Equity... ...Bartle Bogle Hegarty London remained in sixth place, Mother kept... ...and lost Wickes’ creative business to St Luke’s....

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Guardian makes it easy for readers to reject all ad cookies with single click

...Imogen Fox, The Guardian's chief advertising officer, has also penned... ...Advertising is vital to The Guardian's business model – along with... ...Imogen Fox, chief advertising officer, The Guardian Get the very... ...easily as "accept all" by clicking "No, thank you" on the first layer...

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Scope3: A third of web domains feature ‘problematic’ ad placements

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Advertisers are not fully prepared for the demise of third-party cookies, WARC says

...’s managing editor, Paul Stringer, as cookies continue to be phased... ...Stringer says there is evidence that advertisers are “neither fully... ...Tim Geenen, CEO and Co-founder, Rayn HQ, said: “There are many benefits... ...This story first appeared on Performance Marketing World....

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Having the balls to check: How a pregnancy test could save men’s lives

...Mexico and Ogilvy Health New York in support of the Alba Foundation... ...The recently launched Test-icles campaign, which was created by Ogilvy... ..., chief creative officer of Ogilvy Health North America, said... ...’s initiatives,” Miryana Pérez Vela, general director of the Alba...