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adexchanger.com

COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business

...,” said COO Jen Wong.... ...No advertiser, publisher, tech vendor or platform is immune to signal... ...Wong spoke with AdExchanger.... ...more viability in Google Search recently?...

adexchanger.com > ai

AdGPT Exits Stealth To Create AI-Generated Ads For SMBs

..., Taboola, Outbrain, Google, LinkedIn and X, came out of... ...’s eponymous Tel Aviv-based advertising agency, Zarmon Group, have... ...$100 billion, CEO Sundar Pichai told investors.... ...said, who runs the ad agency Zarmon Group....

adexchanger.com > tv

StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads | AdExchanger

adexchanger.com

Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators

...According to Meta, people reshare Reels on Facebook and Instagram... ...Although Meta doesn’t break out its Reels revenue, the company told... ...Albi Pagenstert, head of brand marketing for BMW North America, speaking... ...so they automatically fit within Facebook and Instagram Reels ads...

adexchanger.com

Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans | AdExchanger

adexchanger.com

Searching For The End; One Ad Spend Bubble Has Nearly Popped

...Judge Amit Mehta’s responses, reported by The New York Times, indicate... ...Mehta poked holes in the DOJ’s argument that Google’s 90% search... ...at least $100 billion, CEO Sundar Pichai told investors.... ...These days, AB InBev’s digital marketing strategy is built squarely...

adexchanger.com

Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships

...and CEO Michael Reed.... ...The company, which operates the USA Today Network, an extensive network... ...$100 billion, CEO Sundar Pichai told investors.... ...audience, Reed highlighted the efforts of Chief Content Officer Kristin...

adexchanger.com

Criteo Splits Out Retail Media Revenue For The First Time

...Commerce Max – a network of placements across retailers and online... ...Criteo has decided to show off its retail media revenue.... ...tailwind for Criteo, CEO Megan Clarken told investors.... ...$100 billion, CEO Sundar Pichai told investors....

adexchanger.com

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand

...In 2023, Yahoo’s Backstage DSP also started enabling marketers to... ...In 2022, leading demand-side platform (DSP) The Trade Desk announced... ...And as a DSP, The Trade Desk could help these publishers monetize... ...For a DSP like The Trade Desk, working directly with publishers provides...

adexchanger.com > ai

Why A Challenger Laundry Brand Used AI To Make Its Ads

...But it wasn’t converting enough customers, according to Calum Hutchison... ..., Leaf’s founder and CEO.... ...For Adludio, whose clients include Coca-Cola, Nike, Bobbi Brown,... ...Mail, Business Insider and Manchester Evening News that performed...