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Brand & Positioning
Identity systems, messaging, and guidelines that clarify who you are.
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Kraft Heinz widens Philadelphia flavour push in brand turnaround
4+ hour, 10+ min ago (274+ words) The food group launches three new cream cheese varieties on September 15, part of a $700 million reinvestment after pausing its planned company split. Kraft Heinz releases three new Philadelphia cream cheese varieties on Tuesday, September 15, including a whipped Mike's Hot Honey…...
Xfinity and Comcast Business Services Now Available in Beaufort and Edisto, South Carolina
1+ hour, 40+ min ago (328+ words) More than 1,000 Homes and Businesses Gain Access to America’s Smartest and Most Reliable Converged WiFi Network for the First Time Residents can visit Xfinity.com and businesses should visit ComcastBusiness.com to see if their address is eligible for service....
Brands Briefing: Customer-service phone lines are getting a second look thanks to AI fatigue
1+ hour, 36+ min ago (610+ words) 7 spots left: Join us Sept. 24 in NYC for AI Marketing Strategies This is the latest installment of the Brands Briefing, a weekly Modern Retail+ column about the growth strategies of modern brands. More from the series → Sproos, a DTC showerhead…...
AXIS marks 25 years with global brand campaign
1+ hour, 39+ min ago (175+ words) AXIS Capital is marking its 25th anniversary with a global brand campaign highlighting its specialty insurance and reinsurance business. The Bermuda-based company was established following the September 11 attacks to provide specialist capacity. It has since grown to $35 billion in assets and…...
Staples Marks 40 Years of Easy with New Brand Platform Challenging Businesses to Stop Choosing Hard
2+ hour, 36+ min ago (268+ words) Forty years after opening its first store, Staples marks its anniversary with a new brand platform: Hard vs. Easy. The campaign is built around the simple idea that businesses and all people have a choice on how work gets done,…...
Refinery89 Collaborates with Brand Metrics to Power Global Brand Growth
5+ hour, 25+ min ago (328+ words) adweek.com Refinery89, the leading international AdTech platform in Europe and LATAM, has today announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology The collaboration enhances Refinery89's Brandformance solution with real time brand lift data,…...
2026 Top HR Products of the Year: Voice Screening Agent from Phenom
6+ hour, 6+ min ago (26+ words) HR Executive 2026 Top HR Products of the Year: Voice Screening Agent from Phenom...
CHEF BOYARDEE LAUNCHES NEW NATIONAL BRAND CAMPAIGN, MARKING THE NEXT CHAPTER FOR AN AMERICAN FOOD ICON
2+ hour, 40+ min ago (343+ words) Sep 15, 2026, 09:00 ET New campaign builds on a year of product innovation and renewed investment as Chef Boyardee expands its relevance for how America eats today CHICAGO, Sept. 15, 2026 /PRNewswire/ -- Chef Boyardee®, the iconic food brand that has been feeding American families…...
Your company does not have a brand problem. It has a vocabulary problem. | The Farsight Nepal
3+ hour, 26+ min ago (1080+ words) You can do it in many ways, and we are sure you'll feel really good about it. Ignorance isn't always bliss | Don't stay foolish.Keep informed | Read our news and analysis. I have sat in the same meeting maybe forty…...
Alm. Brand A/S - Weekly report on share buybacks
3+ hour, 20+ min ago (121+ words) Transactions during 8 September 2026 - 14 September 2026 On 7 May 2026, Alm. Brand A/S announced a share buy-back program of up to DKK 593 million, as described in company announcement no. 23/2026. The program is carried out in accordance with the Regulation No 596/2014 of the European…...