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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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New marketing agency launched with business acquisition
3+ hour, 29+ min ago (187+ words) The Midlothian-based firm covers everything from social media content and advertising to high-profile corporate and commercial events as well as 3D animation, sound design and scriptwriting. It has a UK-wide client base including Mercedes Benz UK, Rolls-Royce and Aston Martin and…...
Only 46% of brands serve video ads despite 78% producing them: Bannerflow
40+ min ago (315+ words) Mumbai: Brands are producing video ads at a faster pace than they are distributing them, according to new analysis by Bannerflow, an AI-powered creative automation platform. An analysis of anonymised data from more than 300 brands active on Bannerflow’s platform found…...
ChatGPT Ads Aren't Paid Search – 5 Questions To Answer Before You Shift Budget
40+ min ago (1698+ words) Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. Ask the SEJ experts you already read what AI, agents, and algorithm changes mean for your traffic. Private, human to…...
Sponsored Content: Building the future also means preparing for the unexpected
1+ hour, 21+ min ago (524+ words) We think about funding our children's education, buying or renovating a home, planning a trip, or putting money aside for a future project. We organise, anticipate and plan ahead. However, some unexpected events remain difficult to contemplate: disability or death…...
Royal Air Maroc appoints Merkle MENA as SEO, Content and GEO partner after competitive pitch
1+ hour, 30+ min ago (177+ words) Royal Air Maroc, Morocco’s national carrier and one of Africa’s leading airlines, has appointed Merkle MENA, a dentsu company and a leading customer experience management agency, as its SEO, content, and generative engine optimisation (GEO) partner. The appointment marks a…...
Google Testing Text Link Ads In Google AI Mode
19+ hour, 34+ min ago (171+ words) Google is testing a text-based link format for ads within AI Mode. So the ads look like normal AI Mode responses, with normal looking text links with anchor text, but they are labeled as "Sponsored" above the AI-generated response. In…...
B2B campaigns with strong buyability signals show 63% higher likelihood of increased ROI: WARC, LinkedIn and LIONS Advisory
1+ hour, 12+ min ago (382+ words) Mumbai: Trusted recommendations, peer validation and relatable customer situations are emerging as important drivers of brand and commercial success in B2B marketing, according to new research from WARC, LinkedIn and LIONS Advisory. Titled How to build more Buyable brands: How Recommendations,…...
Media for Growth launches $75m media investment fund
1+ hour, 36+ min ago (182+ words) MFG recently invested in Trip London-based venture capital firm Media for Growth (MFG) is seeking to invest a $75m fund in early-stage companies with ambitions to build and scale in the US market. The firm, which counts functional drinks brand Trip…...
Arena Media India wins integrated media mandate for Ashiana Housing
10+ hour, 10+ min ago (264+ words) Arena Media India, part of Havas Media India, has won the integrated media mandate for real estate developer Ashiana Housing following a competitive multi-agency pitch process. The mandate will be led by Manish Sharma, president, Arena Media India, and managed…...
100% Digital launches Bidbrain.ai to streamline the digital campaign lifecycle
7+ hour, 4+ min ago (473+ words) Independent digital media agency 100% Digital today announced the launch of new tech company Bidbrain.ai — the first platform of its kind globally to connect all leading digital media channels into one unified ecosystem. The new proprietary platform, developed in Australia…...