14+ min ago  (803+ words) Turning the aspiration of building national brands in the cultural industries into reality demands comprehensive reforms, from policy frameworks to practical execution. A clear roadmap is essential to synergise resources and transform cultural capital into commercially valuable products capable of…...

4+ hour, 37+ min ago  (745+ words) British advertising group WPP has expanded its client portfolio in Brazil, adding new accounts with annual budgets exceeding R$500 million. The total includes the Natura and Avon account for Latin America, won in April after a six-month pitch process, and…...

10+ hour, 40+ min ago  (407+ words) Trunk has launched Partner Amp, a new strategic offer designed to help brands, clubs and rights holders build stronger sports partnerships by connecting activation to wider business goals, marketing priorities and season-long strategy. The launch follows 12 months of research and…...

4+ hour ago  (1802+ words) Relevance out here cannot be bought like ad space, since this audience reads obvious advertising as a status tell. The brands that win get absorbed into the weekend. By contrast, the brands that lose get scrolled past, even after spending…...

6+ hour, 2+ min ago  (770+ words) Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes that increasingly attract them to retail media. But when Cannes Lions festival comes around, an onslaught of announcements from the biggest companies fuels big dreams on how creative experiences…...

8+ hour, 23+ min ago  (18+ words) MLE Speech LLM Evaluations Deep Rec. ai Learn more about our services, communities and impact by connecting with our consultants...

1+ hour, 58+ min ago  (378+ words) 19 June 2026 OLIVERhasappointed Tom Skinner as Group Executive Creative Director, strengtheningitsglobal creative leadership as brands look for new ways to connect with audiences through ideas people actively choose to spend time with, in an increasingly social and AI-enabled world. The appointment…...

2+ hour, 20+ min ago  (131+ words) Corporate valuations are undergoing a fundamental structural shift. Today, intangible assets, specifically brand equity and digital reputation, command an unprecedented share of enterprise value. Consequently, the business intelligence sector has seen a surge in demand for tools that treat public…...

8+ hour, 55+ min ago  (48+ words) GC Digital LLP receives the ' Excellence in Brand Building & amp; Digital Communications' award at HT Media' s Crafting Bharat Business Conclave 2026. Discover how their innovative strategies are shaping impactful brand narratives and driving digital success. GC Digital LLP's Award-Winning…...

8+ hour, 28+ min ago  (299+ words) A lot of the talk at the Cannes Lions Festival this year will be about AI of course, and sports, especially women's sports and women in sports, and retail, and the broader commerce, media. All along the Croisette, just as…...