34+ min ago  (620+ words) Apr 09, 2026 at 09: 27 AM EDT Building a jewelry brand in the days before Instagram'meant getting in your car and'tracking down anyone who would'give you a shot, Jennifer Meyer will tell you.' "I was driving downtown, in Beverly Hills, to Culver City'all…...

55+ min ago  (560+ words) EXCLUSIVE: This marks Petersen's first venture into the agency world since her time with Publicis Groupe, where she worked for 20 years. by Emma Thumann April 09 2026 Stagwell has welcomed Lena Petersen as its chief brand and communications officer. Petersen joined the…...

3+ hour, 3+ min ago  (200+ words) Soft Serve, a digital engineering and technology services company specializing in AI, data, and cloud solutions, announced the launch of its new brand, "Technology Elevated," reflecting Soft Serve's track record of decoding complexities to reveal technology's full potential. "Technology Elevated…...

7+ hour, 40+ min ago  (605+ words) Intelligent Living Brand ambassadors influence the perception of products and services. They influence the trust, loyalty, and emotional bond between companies and consumers. Most organizations realize the importance of having real people representing their products and services in the current…...

5+ hour, 56+ min ago  (585+ words) South Korea's rise to 11th'in the Global Soft Power Index reflects a structural shift in defence export competitiveness. As the gap with the United States narrows down from'27 points in 2022 to 15. 7 in 2026, its defence primes are converting soft power gains…...

7+ hour, 45+ min ago  (679+ words) With marketing teams under pressure to prove return and reduce waste, tighter budgets might be expected to limit experimentation. But Northern leaders say disruption and rising costs are, in some cases, prompting brands to actually test more. When budgets tighten,…...

8+ hour, 6+ min ago  (209+ words) Visual codes such as QR codes are increasingly being used across product packaging and advertising, but marketers continue to face challenges in making them engaging and measurable. Industry observers note that traditional QR codes often fall short due to low…...

9+ hour, 5+ min ago  (737+ words) JBL has restructured its marketing approach from focusing on campaigns to centering the brand around culture where music, creators and audiences intersect in real life. For Chris Epple, vice president of marketing, Americas at Harman, that shift is not theoretical....

4+ hour, 21+ min ago  (156+ words) Multinational food company manages iconic chains like Arby's and Dunkin' Apr. 9, 2026 at 3: 24am Inspire Brands' remarkable growth and adaptability have contributed significantly to the economy of the Southeastern United States. With discussions underway about a potential IPO, the company's $20 billion valuation…...

5+ hour, 2+ min ago  (539+ words) Irish entrepreneur Aimee Connolly is planning to launch her successful beauty brand, Sculpted by Aimee, into the United States in the fourth quarter of this year. Speaking to Inside Business, a podcast by The Irish Times, Connolly said the company's…...