News
The new creative model: Speed is the outcome, authenticity is the point
7+ min ago (47+ words) Ad Age Your Shortcut to Smarter Insights The new creative model: Speed is the outcome, authenticity is the point How media buyers and sellers can navigate ongoing changes to TV measurement ahead of the 2025 upfronts....
GPOPlus+ Launches First National Ad Campaign to Expand DSD Network
37+ min ago (256+ words) Building on a 6x increase in revenue over the past three years, GPOPlus+ is now targeting the 5 to 35 store chain segment and advancing its data-driven growth strategy at the NACS SOI Summit. Strategic Customer Acquisition + Network Scaling PRISM+: The Operational Backbone…...
Flamingo Land becomes sponsor of Frisk Radio Breakfast Show
59+ min ago (407+ words) Frisk Radio has secured Flamingo Land as the new sponsor of its weekday breakfast show. The agreement will see the North of England theme park feature across Frisk Breakfast with Andy & Steph, airing from 7am to 10am. Integrated on-air branding and promotional…...
Reimagining progress: Virat Kohli and Johnnie Walker Luxe Blended Water redefine "Keep Walking
1+ hour, 55+ min ago (283+ words) Virat Kohli for Johnnie Walker Luxe Blended Water - championing a mindset that never settles: Keep Exploring, Keep Walking. Mumbai, Maharashtra, India " Business Wire India What comes after success? For Virat Kohli, and a new, self-driven India - the answer isn't just…...
Will Chat GPT ads become a meaningful part of the performance media mix?
2+ hour, 37+ min ago (648+ words) Questions remain around whether or not LLM ads can be evaluated with the same rigor as the rest of advertisers'media plans, writes App Flyers Brian Quinn. The following is a guest piece written by Apps Flyer President and General Manager…...
Five Guys serves up largest integrated brand campaign to date
1+ hour, 1+ min ago (301+ words) Created by indie agency Chemistry, "Your Burger Guy" positions the chain as a "sure bet" in the highly competitive fast food space. Five Guys aims to make a bigger splash with a campaign that represents its largest integrated marketing effort…...
Soft Serve Launches New Brand Identity: "Technology Elevated
3+ hour, 9+ min ago (200+ words) Soft Serve, a digital engineering and technology services company specializing in AI, data, and cloud solutions, announced the launch of its new brand, "Technology Elevated," reflecting Soft Serve's track record of decoding complexities to reveal technology's full potential. "Technology Elevated…...
Campaign's Media Faces to Watch 2026 " Aishwarya Apte, Performance Manager, Carat
1+ day, 6+ hour ago (70+ words) Country: United Arab Emirates Nominated by Sophie Macleod, Business Director Performance is not just about efficiency; it's about impact. I believe in testing relentlessly, scaling what works, and aligning media strategy to real business outcomes. Data should inform decisions, but…...
Campaign's Media Faces to Watch 2026 " Yehia El Kateb, Senior Media Planner, Initiative MENAT
1+ day, 1+ hour ago (125+ words) Nominated by Sherin Mukhles, Media Director Yehia believes that as technology continues to reshape the media landscape, trust and strong relationships remain at its core. He is driven by a constant curiosity for innovation, balanced with genuine client partnerships, ensuring…...
Canela Media Expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation
1+ hour, 43+ min ago (379+ words) Apr 09, 2026, 08: 24 ET Enhanced Data Capabilities and Broader Activation Strengthen CAS as a Leading Solution for Reaching U. S. Hispanic Audiences NEW YORK, April 9, 2026 /PRNewswire/ --Canela Media, a leading technology and data-driven multicultural media company, today announced the continued evolution of Canela Audience…...