12+ hour, 20+ min ago   (234+ words) The Brisbane Bullets have officially announced the reappointment of AJ & Co Lawyers as the club’s official legal partner for the Hungry Jack’s NBL27 season. As part of the renewed partnership, AJ & Co will continue providing comprehensive legal counsel across critical commercial…...

11+ hour, 50+ min ago   (328+ words) MotoGP Group has announced the appointment of Carlos Ezpeleta as deputy CEO, working alongside CEO Carmelo Ezpeleta, as the global motor sport property prepares for its next era of commercial expansion and transformation under Liberty Media’s stewardship. Having served a…...

10+ hour, 20+ min ago   (222+ words) Under the terms of the agreement, AFA and its member states will utilise advanced reporting and analytics through AnalyticsHQ to track participation metrics and growth trends, alongside PlayHQ’s built-in artificial intelligence assistant to streamline club onboarding and administrative training. Commenting…...

11+ hour, 49+ min ago   (366+ words) Global athletic performance brand Under Armour has officially unveiled its new Asia-Pacific brand platform, COMMIT, headlined by a major three-year partnership with Australian Olympic swimming champion Kaylee McKeown extending through to the Los Angeles 2028 Olympic Games. Launched at an exclusive…...

14+ hour, 25+ min ago   (249+ words) Gymnastics Australia has officially released its new national blueprint, titled the Gymnastics in Australia Participation Plan, designed to accelerate commercial growth and community engagement in the lead-up to the Brisbane 2032 Olympic and Paralympic Games and beyond. Positioned as one of…...

15+ hour, 5+ min ago   (185+ words) Melbourne Victory has officially surpassed the 15,000 membership milestone ahead of the upcoming 2026/27 Isuzu UTE A-League and Ninja A-League campaigns. Demonstrating enduring brand loyalty and passionate support from members across Victoria, interstate regions, and international markets, the club is tracking strongly…...

1+ day, 4+ hour ago   (365+ words) Organisers of the Netball World Cup Sydney 2027 have unveiled an ambitious commercial target to attract more than 200,000 spectators across 64 matches, aiming to make the upcoming tournament the most attended edition in its 64-year history. Marking the one-year countdown with a…...

1+ day, 13+ hour ago   (323+ words) Rugby Australia has officially announced a partnership extension with Australian-owned high-performance hardware and accessory leader, PTP, securing their ongoing collaboration as the Official Fitness Accessory Supplier through to the end of 2027. Under the renewed agreement, PTP will continue to supply…...

1+ day, 13+ hour ago   (253+ words) Major League Soccer club Red Bull New York has announced a commercial partnership with youth sports management platform LeagueApps, designating the technology company as the official online registration partner for Red Bulls Youth Programs. Operating out of Sports Illustrated Stadium…...

1+ day, 15+ hour ago   (347+ words) The Essendon Football Club has officially appointed former club vice-captain Mark McVeigh as its new AFL senior coach on a three-year contract running through to the end of the 2029 AFL season. The appointment concludes an extensive and deliberate search process…...