5+ hour, 58+ min ago  (308+ words) Image Credit Ten Toes Today marks the start of The Masters" 90th edition. Golf isn"t a sport I"ve ever followed too closely, but looking at what The Masters has built over ninety years from a brand and cultural perspective,…...

4+ hour, 37+ min ago  (293+ words) A group of investors led by US golfer Bryson De Chambeau have acquired Sportsbox AI, an artificial intelligence (AI) coaching startup. Founded in 2020 by engineer Samuel Menaker and former LPGA Tour player Jeehae Lee, Sportsbox AI's computer vision technology captures…...

5+ hour, 15+ min ago  (359+ words) Italian soccer's Serie A has gauged interest from private equity investors as it moves ahead with plans to sell a minority stake in its international media rights business, according to Reuters. It was reported last year that the league had…...

1+ day, 3+ hour ago  (288+ words) Global revenues in women's elite sports will reach at least US$3 billion for the first time in 2026, according to a new report from Deloitte. Figures and projections in the Deloitte Women's Sport Report 2026 were based on three main revenue streams:…...

1+ day, 4+ hour ago  (642+ words) Sports Pro For much of modern sports history, leagues have followed a predictable path to scale: build an audience, deepen engagement and only then unlock meaningful monetisation. Women's sports need not follow that same trajectory. With access to a ready-made…...

2+ day, 4+ hour ago  (568+ words) The Premier League has accused the UK government of not considering the sports industry when proposing reforms to British artificial intelligence (AI) copyright legislation. A government consultation is examining ways to attract AI companies to the UK, partly by giving…...

2+ day, 3+ hour ago  (433+ words) Fifa has moved into the prediction markets space after signing a multi-year partnership with ADI Predictstreet. The agreement will see ADI launch a global prediction market platform in time for the 2026 Fifa World Cup, powered by Fifa's official historical data....

1+ week, 7+ hour ago  (291+ words) In a sports media landscape dominated by billion-dollar rights deals and global competitions, Flo Sports has taken a fundamentally different approach. Rather than competing for the biggest properties, the US company has built its business by focusing on what it…...

3+ week, 22+ hour ago  (386+ words) The state of Arizona has filed misdemeanor charges against prediction market operator Kalshi, accusing it of running an illegal sports and election betting operation. Prediction markets see customers exchange contracts tied to the result of a particular event, with their…...

1+ week, 3+ hour ago  (439+ words) Prediction market operator Kalshi has classified itself as a "gambling" operator in a US trademark filing, despite public protestations and intensive lobbying efforts to prevent its service from being legally designated as such. According to Sportico, the company attempted to…...