17+ hour, 35+ min ago  (627+ words) Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year " even if they didn't play right up to the very end. With the most extensive fan data in…...

2+ day, 22+ hour ago  (335+ words) LARAMIE, Wyo. " Today, Wyoming Athletics announced a historic new investment from leading infrastructure company Tallgrass, marking the largest corporate contribution in program history and making Tallgrass the first-ever jersey patch partner for Cowboy Football, Cowboy Basketball, and Cowgirl Basketball. As…...

1+ week, 2+ hour ago  (335+ words) MADISON, Wis. " As part of a landmark women's sports partnership announced in September, UW Health will now be the official jersey patch sponsor of four University of Wisconsin"Madison women's athletic programs, making it the first jersey sponsorship dedicated exclusively…...

6+ day, 15+ hour ago  (328+ words) Tide Fest, which is free and open to the public, will feature a concert by Kashus Culpepper, in addition to an interactive fan zone, AVO 21+ Lounge, live custom shirt screen printing with AVO and appearances and autograph sessions with Alabama…...

1+ week, 1+ day ago  (349+ words) Across every level of sports, progress has been shaped by leaders who challenged expectations, expanded opportunity, and influenced what the industry looks like today. At Learfield, it's also a chance to recognize how those moments continue to shape where the…...

4+ week, 1+ day ago  (233+ words) Agreement to focus on maximizing revenue generation, enhancing fan engagement and supporting NIL activity for the Horned Frogs Through the agreement, the relationship will focus on optimizing sponsorship and revenue generation opportunities " including centerpiece assets such as jersey patches " elevating…...

1+ mon, 4+ day ago  (209+ words) DALLAS " SMU Athletics and Learfield have named Kyle Beatrice Robbins the General Manager of Learfield's Mustang Sports Properties, a revamped leadership position that will drive integrated partnership strategy, revenue growth and long-term brand development for Mustang Partners and the SMU…...

1+ mon, 5+ day ago  (264+ words) The collaboration also provides a permanent gate entitlement at DKR-Texas Memorial Stadium, one of the most storied venues in college football. The LLH Gate will provide brand placement incorporated into a stadium entrance for year-round brand visibility and high-value game…...

1+ mon, 5+ day ago  (281+ words) Springdale, AR. (March 4, 2026) " Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership, introducing one of the first ever jersey patch sponsorships and creating one of the most visible brand integrations in college sports....

1+ mon, 5+ day ago  (270+ words) 2026 Men's and Women's Lacrosse Seasons to Benefit Ronald Mc Donald House Charities of the Triangle Through DIRECTV's "Goals for Good" Program El Segundo, Calif. " DIRECTV is continuing to deepen its presence in collegiate athletics by activating its partnerships with Duke…...