A brand usually has a clear reason to run an activation. It might want awareness, product trial, engagement or sales. The shopper walking past it may have a different set A brand usually has a clear reason to run an…
“Singaporeans have embraced AI, but they haven’t handed it their trust. When people aren’t sure what’s real, they turn to voices they already believe.” We Are Social and Meltwater have released the Digital 2027: Singapore report, which found that 89.9% of Singapore…
Connect with women across fleet and automotive. Find opportunities to learn, share your experience and be involved. WIFM Community Connect is a free, opt-in initiative that gives women working across fleet and automotive a simple way to connect with AfMA’s…
Ying Miao is leading the multicultural media company’s finances as clients change how they approve campaigns and justify spending. In the advertising business, cultural relevance can help sell a campaign, but any CFO still wants to know what’s left after…
Google’s Conan Liu discusses ways luxury brands can help ensure proper brand discovery and proper responses to queries on the search engine. Luxury brands have a lot of questions about Google Search — especially on controlling how they come across on…
FUTURENET NORTH AMERICA, NEW YORK CITY – AI may be changing telecom technology, but one bigger disruption could be to the ecosystem built around it, according to panelists at FutureNet North America. Thanks to AI the industry is moving away from…
The Bank of Canada recently raised its policy interest rate by a quarter of a percentage point to 2.5 per cent—its first increase since July 2023. Bank of Canada Governor Tiff Macklem warned that further rate hikes may be needed. That’s…
A low trial price prompted stronger stated interest than a free offer in an experiment involving 161 Korean university students, suggesting that the way a promotion is priced can affect how potential customers judge it. Researchers Zhiting Li and Geonha Kim…
It offers anyone aspiring for a career, or beginning their career, the opportunity to book remote slots or desk space for free mentoring sessions with OUTSIDE IN founders Grace Leat, Lucie de La Chaise, Jacque Kelly and Creative Partner, Wez…
The Financial Waiting Room: Most Canadians Postponing Major Purchases and Life Milestones Many Canadians are finding themselves in a proverbial 'financial waiting room' and are pressing pause on large but often deferrable expenses. Among those postponing, the most common delayed…
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