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News
Nike and Channel 4 partner on doc about Londoner's journey to self-confidence
2+ hour ago (25+ words) Campaign UK This is the first partnership between the brand and Channel 4....
Polish Startup Tributly Wants Ads to Help Pay for Your AI Subscriptions
5+ hour, 22+ min ago (99+ words) Tributly is a Polish adtech startup turning previously unmonetized digital attention into value for users. The platform places ads during moments such as AI response generation and web browsing, sharing up to 50% of ad revenue with users. For advertisers, Tributly…...
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
22+ min ago (167+ words) AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure....
Immersive Advertising, Coming To Life On ‘Fútbol’ Coverage | Radio & Television Business Report
37+ min ago (59+ words) Immersive Advertising, Coming To Life On ‘Fútbol’ Coverage Radio & Television Business Report Looking for a way to shift live sports data into premium inventory for real-time advertising? TelevisaUnivision may have a model of interest to you, thanks to an agreement…...
Rontec follows MFG and Park into digital advertising
9+ hour, 46+ min ago (304+ words) One of Wildstone’s digital ad boards at an MFG site in Wednesbury, West Midlands Rontec is the latest fuel retailer to partner with outdoor media company Wildstone in a project that will see digital advertisement boards installed across its forecourts....
Luxury Collaborations: What Makes Brand Partnerships Work?
3+ hour, 29+ min ago (606+ words) For a time, collaboration became one of luxury’s most reliable instruments of relevance. It could bring an established maison into conversation with a younger audience, introduce an unfamiliar category without quite calling it an expansion, and create the carefully rationed…...
HUL welcomes Beco ad ban:????Consumer trust is built on responsible advertising????
5+ hour, 44+ min ago (357+ words) The Delhi High Court has restrained Kwick Living (I) Pvt. Ltd., the company behind home-care brand Beco, from publishing or disseminating advertisements targeting Hindustan Unilever’s (HUL) brands Surf Excel and Vim. The court has directed Beco to “forthwith pull down, remove,…...
YouTube Enhances Demand Gen Ads with Tools for Higher Conversions
5+ hour, 45+ min ago (203+ words) YouTube continues to enhance its advertising capabilities with the launch of various new tools aimed at helping small businesses connect with potential customers more effectively and efficiently. The platform’s recent improvements to its Demand Gen campaigns promise substantial benefits for…...
Digital Footprints & Foot Traffic - Leveraging Maps Boost Vending
2+ hour, 2+ min ago (396+ words) For decades, the vending industry operated entirely on passive foot traffic. Operators dropped a machine into a lobby or breakroom and relied on random passersby for daily sales. That passive strategy no longer aligns with modern consumer habits. When someone…...
How to Challenge an Established Duopoly: Dito Telecom Case
8+ hour, 51+ min ago (559+ words) This article about a business scenario is adapted from a 2020 Asian Institute of Management (AIM) business case for classroom discussion. When a new challenger enters a space where there is an entrenched duopoly, what challenges does it face? What are…...