News
Iren replaces Rakuten as Warriors patch partner in 'record' deal
22+ hour, 4+ min ago (513+ words) Iren will reportedly pay $50 million per year, which would be a record fee for a North American sports franchise. The Golden State Warriors NBA franchise has announced a new "landmark" partnership with AI cloud computing firm Iren, which becomes the…...
UFC Freedom 250 draws strong global numbers atop record domestic figures
16+ hour, 34+ min ago (519+ words) The prominent event was broadcast domestically and across Latin America by the Paramount+ streaming service. MMA promotion UFC's recent high-profile UFC Freedom 250 event, held on June 14, garnered a total global audience of 34 million, of which 17 million were domestic viewers in…...
PFL brings in Gorilla as official energy drink partner
17+ hour, 14+ min ago (210+ words) The brand will partner with PFL across North America, the Middle East, and North Africa. Through the agreement, the brand has'been named as the official'energy drink partner of PFL across North America, the Middle East, and North Africa (MENA). John…...
Sponsor spotlight: FIFA World Cup provides a sure bet for Unilever
21+ hour, 54+ min ago (39+ words) Sportcal Unlock Free Access to Premium Content Access exclusive content, expert insights and in-depth analysis of the global sports industry. With a free Sportcal profile, you can:...
F1 renews Servus TV deal in Austria; FIA posts strong 2025 operating profit
17+ hour, 14+ min ago (489+ words) Servus TV will continue to showcase F1 coverage across its range of platforms through the 2029 campaign. Motor racing's elite Formula 1 (F1) series has extended its free-to-air broadcast partnership in the Austrian market with network Servus TV ahead of this weekend's Austrian Grand…...
Volleyball World extends with SN1, strikes new deal with Germany's ZDF
23+ hour, 4+ min ago (331+ words) ZDF will cover all Volleyball Nations League games played by the German men's and women's national teams. Volleyball World, the commercial arm of the sport's FIVB governing body, has struck a new media rights deal in Germany, with public-service broadcaster…...
Sao-Paulo based XGL summer franchise acquired by Summit Ventures
1+ day, 4+ min ago (38+ words) Sportcal Unlock Free Access to Premium Content Access exclusive content, expert insights and in-depth analysis of the global sports industry. With a free Sportcal profile, you can:...
Fox extends Gold Cup rights deal until 2029, adds Nations League
1+ day, 21+ hour ago (468+ words) Fox Sports will remain the US English-language home of the Gold Cup and show the'Nations League for the first time. US media giant Fox has renewed its rights deal with Concacaf, soccer's governing body across North and Central America and…...
Aston Martin partners with Zscaler; Cadillac and Memento Exclusives team up
1+ day, 17+ hour ago (320+ words) The F1 teams have been commercially active ahead of the upcoming Austrian Grand Prix. The Aston Martin and Cadillac teams from motor racing's iconic Formula 1 (F1) series have each brought in a new commercial partner in the build-up this weekend's Austrian Grand…...
NHL retains Presidio as official technology and innovation partner
1+ day, 17+ hour ago (485+ words) The renewal will see Presidio continue to enhance the league's tech infrastructure. North American ice hockey's NHL has renewed its regional partnership with IT company Presidio, which will continue as the league's official technology and innovation partner under a new…...