News
Quantum Pacific acquires Spanish Sail GP team
43+ min ago (760+ words) The deal represents the largest investment in a sailing team in Spain. Sail GP is a step further in selling off its entire inventory of teams to private investors, with the Quantum Pacific sports investment group becoming the latest to…...
Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count
2+ week, 6+ day ago (806+ words) Rory Natkiel, former chief strategy officer at Sid Lee Sport, recently launched the company to revamp the sponsorship industry. Rory Natkiel, the former chief strategy officer at the Sid Lee Sport agency, recently launched Box Count, a specialist sponsorship consultancy…...
Pac-12 to sell betting data to sportsbooks through Genius Sports tie-up
3+ week, 1+ day ago (656+ words) Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide. Genius Sports, the international sports data technology company, has agreed a new multi-year integrity, technology, and AI partnership with US collegiate sport's…...
Explainer: How Viagogo's open distribution model is galvanizing ticketing
3+ week, 4+ hour ago (942+ words) Viagogo VP for open distribution Shaun Stewart speaks to Sportcal on the launch of Viagogo's new distribution manager tool. Viagogo, the global secondary market ticketing platform, has announced the launch of its new AI-powered "Distribution Manager" tool, which may change…...
FDP lands US World Cup radio deal, FIFA cuts India fees to boost interest
2+ hour, 37+ min ago (750+ words) FDP will distribute live match coverage in Spanish across more than 180 affiliate stations. Futbol de Primera (FDP), the Spanish-language soccer radio network in the US, has secured radio rights to soccer's flagship FIFA World Cup 2026 as the country looks to…...
Report: Topps to take licenses for heavyweight soccer quartet from Panini
22+ hour, 23+ min ago (511+ words) Topps will reportedly acquire rights for the men's and women's teams of Brazil, England, Germany, and Italy. Trading card and collectible brand Topps " owned by Fanatics " is set to snap up future trading card and sticker book licensing rights for…...
AFL expands ties with Monster Energy, adds AFLW
22+ hour, 23+ min ago (223+ words) The Australian Football League (AFL) has expanded its commercial tie-up with major energy drinks brand Monster Energy. Through a multi-year contract renewal and expansion unveiled today, Monster Energy becomes the official energy drink of the AFLW affiliate women's league. Monster…...
NBA partners with Prize Picks, WNBA and P&G expand ties
1+ day, 2+ hour ago (652+ words) Prize Picks has been named as the NBA's official daily fantasy sports partner under a multi-year deal. North America's National Basketball Association (NBA) has announced a new multi-year partnership with US-based fantasy sports operator, Prize Picks, which becomes the league's…...
Qantas named official airline of NFL in Australia, New Zealand
1+ day, 2+ hour ago (672+ words) Qantas to operate charter flights for both teams alongside its weekly services between Australia and the US. Australian airline Qantas has been announced as the official airline partner of American football's NFL across Australia and New Zealand as the league…...
Glasgow 2026 adds Jubel as beer partner
1+ day, 22+ hour ago (545+ words) Jubel's signature lagers will be served across the four main venues. The organizing committee of the upcoming 2026 Glasgow Commonwealth Games has continued its spate of commercial activity, adding craft beer brand Jubel as the event's official beer partner. The deal…...