2+ day, 13+ hour ago   (232+ words) Martin Gill, VP, Research Director Modern video games don’t make you read a manual before you start to play. They drop players into a simulated world, give them simple objectives, and let them learn by doing. Even board games take…...

3+ day, 6+ hour ago   (203+ words) Akshara Naik Lopez, Senior Analyst Here are five themes that stood out during our research: Workday customers are looking beyond deployment. Leading providers are expanding their focus to optimization, adoption, release management, managed services, and ongoing business transformation. Many firms…...

3+ day, 10+ hour ago   (944+ words) Jeff Pollard, VP, Principal Analyst Jess Burn, Principal Analyst(not pictured) Allie Mellen, Principal Analyst(not pictured) Janet Worthington, Senior Analyst(not pictured) Joseph Blankenship, VP, Research Director(not pictured) In a move straight out of a horror movie or…...

3+ day, 10+ hour ago   (581+ words) Forrester The Agentic AI Race: Why The Tortoise May Beat The Hare If you remember the childhood story of The Tortoise and the Hare, you already understand more about the future of AI agents than you might think. Right now,…...

3+ day, 17+ hour ago   (368+ words) In technology leadership, progress rarely comes from strategy alone. It comes from conversation — comparing approaches with peers, sharing lessons learned, and discussing how other organizations are navigating the accelerating impact of AI on technology, operations, and business transformation. Leaders participating…...

4+ day, 8+ hour ago   (488+ words) Forrester Banking Payments Architecture, Real-Time Rails, AI, And Commercial Trends Real-Time Payments, Orchestration Engines, And AI Fraud Detection Drive Capital Efficiencies Commercial banking is undergoing a structural metamorphosis, shifting from rigid, batch-processed legacy systems to a model of autonomous, event-native…...

1+ week, 1+ day ago   (239+ words) Manuel Geitz, Principal Analyst …and it was never supposed to. Speed is not a substitute for direction. The hype would have you believe that AI has rewritten the rules of enterprise transformation. It hasn’t. It has sped them up, dressed…...

1+ week, 1+ day ago   (149+ words) Nikhil Lai, Principal Analyst Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows. Effective, differentiated AEO requires marketers to understand answer engines’ role in the funnel and the new…...

1+ week, 2+ day ago   (484+ words) Rick Geneva, Principal Analyst In my most recent role, I was a director of engineering at a major fintech company, working on workflow automation, low-code configuration of complex business logic, cloud technology selection, global operations, and enterprise integrations. Before that,…...

1+ week, 2+ day ago   (476+ words) Jess Lloyd, Principal Analyst Following the UK’s move to tighten protections for minors online, the European Union is now considering its own youth social media measures. The details are still emerging, but the direction is clear: Europe is increasingly willing…...