News
Iceland seeks "really bad" photographer for global campaign
5+ hour, 9+ min ago (214+ words) By James Herring on Thursday, April 9, 2026 There is also the prospect of wider exposure, with images potentially appearing in a global campaign. Last year the airline riffed on the growing wave of AI anxiety and deepfake fatigue by staging a…...
Marmite puts cooking centre stage in "Dishes of Love and Hate
22+ hour, 53+ min ago (419+ words) By James Herring on Wednesday, April 8, 2026 Categories: Advertising, Food & Drink, OOH Marmite has launched a new campaign designed to encourage more people to cook with the savoury spread, moving it beyond its traditional place on toast. Created by adam&eve…...
Crown Jewels installation spotlights testicular cancer
1+ day, 14+ hour ago (367+ words) By Staff on Wednesday, April 8, 2026 Categories: Health & Beauty, PR The Odd Balls Foundation has launched a tongue-in-cheek installation featuring a jewel-encrusted pair of "Crown Jewels" to get men talking about testicular cancer and the importance of regular self-checks. Unveiled in…...
Gymshark gives Hyrox finishers a moment with The Jacket Patch
1+ week, 2+ day ago (319+ words) By Staff on Tuesday, March 31, 2026 Gymshark turned a retro sandwich shop opposite Hyrox London into "The Jacket Patch, a pop-up serving free jacket potatoes to finishers and giving the races fleeting end point a bit more ceremony. Running from 27 to…...
giffgaff unveils a huggable poster at King's Cross
1+ week, 2+ day ago (290+ words) By Staff on Tuesday, March 31, 2026 giffgaff has teamed up with Pablo to launch a huggable poster at King's Cross, turning its latest data boost into a tactile piece of outdoor media. The activation lands as many UK mobile networks introduce…...
Internet pile-on turns Kit Kat theft into a marketing win for Nestl
1+ week, 2+ day ago (500+ words) By James Herring on Tuesday, March 31, 2026 Nestl" has found itself on the right side of an internet pile-on after the theft of more than 413, 000 Kit Kat bars sparked a wave of jokes, memes and brand banter online. The missing chocolate,…...
The week's best brand campaigns
1+ week, 6+ day ago (511+ words) By Staff on Friday, March 27, 2026 In this week's round-up: KFC leans into absurdity with pickle-filled puffer jacket drop KFC has launched a one-of-a-kind "Pickle Puffer" jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania…...
IRN-BRU turns new can designs into free tattoos for fans
2+ week, 2+ day ago (467+ words) By Staff on Tuesday, March 24, 2026 Categories: Experiential, Food & Drink, PR IRN-BRU is marking its new can designs and 125th anniversary by inviting fans to get the artwork tattooed at a Glasgow pop-up called Tat-BRU. The brand took over Empire Ink, offering…...
Clue spotlights the "20k reality of menstruation with "Cost of Bleeding" campaign
2+ week, 5+ day ago (361+ words) By Staff on Friday, March 20, 2026 Categories: Health & Beauty, PR Clue has launched a new campaign revealing that menstruation costs the average person more than "20, 000 across their lifetime, reframing periods as a significant financial issue. New UK research from Clue puts…...
Call a boomer" service puts students in direct line to lonely seniors
2+ week, 6+ day ago (360+ words) By James Herring on Friday, March 20, 2026 A new street-level activation in Boston is inviting young people to pick up the phone and connect with seniors living across the US. Installed on Commonwealth Avenue near Boston University, a bright yellow "call…...