News
TBWA\HAKUHODO Wins Seven Awards at 105th ADC Annual Awards
1+ hour, 57+ min ago (336+ words) The wins included a Best of Discipline honor in Product Design, the highest recognition in that category, along with two Gold Cubes. Creative agency, TBWA\HAKUHODO, took home seven awards at the 105th ADC Annual Awards in New York, including the…...
Colgate's 'Every Smile Has a Story' Shares Family Moments From Across Asia-Pacific
3+ hour, 2+ min ago (581+ words) Colgate-Palmolive has launched a regional campaign, "Every Smile Has a Story," featuring families across India, Australia, New Zealand, the Philippines, and Malaysia sharing personal accounts of the brand's role in their lives. "At the core of this initiative is a…...
Female-Led Creative Studio Dirt Formally Launches
4+ hour, 13+ min ago (240+ words) Creative studio Dirt has formally launched after "twelve months of quietly building international projects between Sydney and Bali." The studio " also known as Dirtverse " was founded by Alessia Murer, Lou Wright, and Amber Dempsey, who met through contract work before…...
Publicis Groupe to Buy Data Collaboration Platform Live Ramp for $2. 2 Billion
12+ hour, 5+ min ago (237+ words) By building the future of data co-creation, we're empowering our clients to generate new, exclusive and proprietary data, to build the smartest, most differentiated AI agents on top of the leading LLMs." Publicis Groupe has entered into an agreement to…...
When Data Goes Dark: Reclaiming Insight at the Moment of Decision
12+ hour, 48+ min ago (775+ words) Clarity " of signal, of reasoning, and of accountability " is becoming the true source of competitive advantage, writes Connie Chan. Businesses sit on deep reserves of customer and experience data. Insights shape profiling and targeting, and measurement frameworks offer increasingly sophisticated…...
'K-Everything' Series Examines How South Korea Became a Global Cultural Force
12+ hour, 53+ min ago (473+ words) In the CNN Original Series, Daniel Dae Kim speaks with some of the country's most celebrated creators to explore why the themes driving Korean storytelling are resonating with worldwide. Within a single generation, South Korea's film and television industry moved…...
Razorpay Elevates Apuarv Sethi to CMO, Expanding Role to Southeast Asia
14+ hour, 18+ min ago (278+ words) Razorpay has elevated Apuarv Sethi to Chief Marketing Officer, expanding his remit to cover marketing and SME business growth across India and Southeast Asia. Sethi joined Razorpay as Vice President of Marketing in April 2021. In his most recent role as…...
Epiphone Adds Lee Seung Yoon to Global Roster With Signature Acoustic-Electric
16+ hour ago (211+ words) Epiphone has announced the Lee Seung Yoon LSY-200 Studio EC, a signature acoustic-electric guitar created in partnership with Korean singer-songwriter Lee Seung Yoon. The instrument is now available at authorized Epiphone dealers in Korea, Japan, Taiwan, and Thailand. The release…...
APAC Wins Five Best of Disciplines at The One Show, Three go to Ogilvy Singapore
21+ hour, 39+ min ago (708+ words) Ogilvy Singapore led the region with three Best of Discipline wins " in Creator Content, Direct Marketing, and Public Relations " for "Vaseline Verified." Agencies from across Asia-Pacific won five Best of Discipline awards and several special honors at The One Show…...
Ma Yansong Builds a Spiraling Science Museum in Hainan
2+ day, 3+ hour ago (400+ words) The striking architectural design that sits on the edge of Wuyuan River National Wetland Park spans over 46, 000 square metres, housing exhibition galleries, a planetarium, a cinema, and outdoor spaces The Hainan Science Museum, designed by Ma Yansong and his firm…...