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News
The Brand Marketer Academy North America Series
5+ hour, 3+ min ago (190+ words) The Brand Marketing Academy Los Angeles Edition program is a unique opportunity for senior executives to empower early-career marketing talent and strengthen their team’s capabilities. This exclusive, free-to-attend program is designed for junior marketers with up to 7 years of experience,…...
America’s brands lose their magic
2+ hour, 9+ min ago (64+ words) A giant pitcher of Kool-Aid crashing through a wall. Two men passing a jar of Grey Poupon mustard between their Rolls-Royces. A boy singing about... Oops, something went wrong U.S. markets open in 8h 3m America’s brands lose their magic A giant pitcher…...
Why Crompton is calling its new brand identity a ‘refresh’, not a rebrand
1+ hour, 58+ min ago (650+ words) Mumbai: Crompton Greaves Consumer Electricals has changed its logo, introduced a new tagline, created a sonic identity, and launched a new super-premium brand, Rhion. According to the brand, though, this isn't a rebrand. "It's not a rebrand in that sense,…...
Rokt Bolsters ANZ Commercial Team With Miles McDermott And Tirion Reid – SMBtech
3+ hour, 2+ min ago (562+ words) Rokt, an eCommerce technology company that uses AI to personalise transactions for shoppers, has appointed two Commercial Executives to its Australia and New Zealand (ANZ) team. Miles McDermott and Tirion Reid (main image) join the business as the company continues…...
Crompton refreshes brand identity, expands branded platforms for premiumization
10+ hour, 50+ min ago (246+ words) Complementing the visual transformation is a distinctive sonic identity that creates an auditory signature for the brand. This sonic branding will enhance recognition and recall across consumer touchpoints, from advertisements and digital platforms to product experiences and retail environments—creating…...
MGR: Profit up 7%, gearing down, strong FY 2027 outlook, and AUD 200m buyback announced
4+ hour, 4+ min ago (86+ words) TradingView MGR: Profit up 7%, gearing down, strong FY 2027 outlook, and AUD 200m buyback announced Operating profit rose 7% to AUD 508 million, with EBIT up 12% and gearing reduced to 24.1%. FY 2027 guidance targets 4.2% EPS growth and 2,800–3,100 residential settlements, 63% already exchanged. A AUD 200 million share…...
From Fragmented to Found: Building an AI-Ready Healthcare Brand | Sponsored Webinar | AHA Events
9+ hour, 25+ min ago (277+ words) From Fragmented to Found: Building an AI-Ready Healthcare Brand | Sponsored Webinar American Hospital Association From Fragmented to Found: Building an AI-Ready Healthcare Brand Healthcare organizations invest heavily in brand strategy, messaging, and visibility—yet AI platforms may still misidentify their…...
AWLQ ‘Together for life’ via Studio Paradise, dentsu Queensland - AdNews
4+ hour, 17+ min ago (292+ words) The brand reflects AWLQ’s long-term commitment to the human–animal bond and its Community and Companion Animal Wellbeing Strategy. “We are grateful to Studio Paradise, dentsu Queensland and 3P Studio for their partnership and for providing both paid and generous pro-bono…...
Jockey marks 150 years with brand relaunch ‘Then. Now. Always.’ via Hook Creative Studio and DASH Advertising
4+ hour, 41+ min ago (431+ words) The highly anticipated campaign, titled ‘Then. Now. Always’ Jockey, coincides with the brand’s 150th anniversary. It serves as a major relaunch for the underwear label, celebrating its rich heritage while planting a firm foot in the modern cultural landscape. To spearhead…...
Block builds a brand on the magic of real moments for Heyder & Shears
4+ hour, 48+ min ago (155+ words) Campaign Brief WA Heyder & Shears, marking 40 years in WA hospitality, has always dealt in the original social media: socialising. Block’s new brand identity for the business is built to say so, without chasing whatever’s trending. Heyder & Shears has always been…...