7+ hour, 42+ min ago   (396+ words) The Wendy’s Company has named former McDonald’s executive Tariq Hassan to the newly created role of chief marketing and customer growth officer, effective immediately. In his new role, Hassan will report to the QSR brand’s president and chief executive officer…...

12+ hour, 54+ min ago   (349+ words) Long before Michael Roberts became the chief marketing and communications officer of MetLife, he was an opera singer. But he used to never tell anyone “Early on in my marketing career, I was shy about it because I wanted to…...

3+ day, 7+ hour ago   (184+ words) The Ritz-Carlton New York The luxury hotel’s NoMad location is celebrating the tournament through a partnership with Hudson River Tennis Club (HRTC). The hotel is offering guests access to the private tennis clubs in the city for private tennis lessons,…...

3+ day, 7+ hour ago   (333+ words) Brand Innovators caught up with Nilofer Vahora, chief marketing officer of amika to talk about the new campaign. What is the strategy behind the campaign? The collection gives us a clear system story: the shampoo and conditioner protect color where…...

4+ day, 8+ hour ago   (265+ words) Brand Innovators Jack in the Box has tapped Taylor Montgomery as president, effective September 14, 2026. Montgomery joins the San Diego-based QSR from Taco Bell (Yum! Brands), where he worked for more than a decade, most recently serving as global chief marketing…...

5+ day, 9+ hour ago   (263+ words) Activewear brand Vuori has named Carey Collins Krug as its new chief marketing officer, effective Monday, October 5. She replaces Karen Riley-Grant, who left the company in February. Collins Krug joins Vuori from Abercrombie & Fitch, where she served as chief marketing…...

5+ day, 8+ hour ago   (317+ words) Verizon drops new campaign with Love Island USA’s Trinity Tatum Brand Innovators - Verizon has dropped a new campaign featuring Love Island winner Trinity Tatum, who stars as a modern day queen. The “Queen of Cash” spot, directed by Warren Fu…...

5+ day, 23+ hour ago   (190+ words) The Brand Marketing Academy Los Angeles Edition program is a unique opportunity for senior executives to empower early-career marketing talent and strengthen their team’s capabilities. This exclusive, free-to-attend program is designed for junior marketers with up to 7 years of experience,…...

6+ day, 11+ hour ago   (434+ words) Carhartt’s new campaign celebrates workers behind new Buffalo stadium Brand Innovators - Workwear brand Carhartt has launched a new partnership with the Buffalo Bills with a campaign that celebrates the official opening of the new Highmark Stadium in Buffalo, NY. - The…...

1+ week, 3+ day ago   (386+ words) Brand Innovators - Comedian Shane Gillis and former football star Peyton Manning are returning for Bud Light’s new NFL-oriented advertising campaign. - The campaign, touting Bud Light’s status as the “Official Beer Sponsor of the NFL,” features two television commercials where Gillis…...