News
Freedom, electriclime introduce a character-led campaign for Jumeirah Al Naseem
1+ hour, 48+ min ago (237+ words) Freedom and electriclime have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group's Madinat Jumeirah complex. Shot on location in Dubai and directed by Jessie Zinn, the campaign brings Jumeirah Al Naseem…...
Love it, hate it, don't travel without it: Marmite releases 'Wemite' jars for England fans headed to the tournament
1+ hour, 49+ min ago (324+ words) This summer, Marmite is changing its name to "We Mite" and releasing special edition jars for travelling England football fans. Designed to bring a taste of home to America, where Marmite can be harder to track down, fans can pick…...
got2b and I&S BBDO launch hair color revolution to beat the heat
1+ hour, 44+ min ago (345+ words) adobo Magazine As Japan's summers intensify, hair color brand got2b and creative agency I&S BBDO have launched the "COOL COLOR" campaign, offering a new option for beating the summer heat The "COOL COLOR" campaign marks an industry first, transforming hair…...
Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
1+ hour, 48+ min ago (264+ words) adobo Magazine With many matches taking place during the morning in China, fans could no longer gather with friends in bars at night as they had in previous tournaments Instead, many found themselves watching alone on their phones while commuting…...
Creativity is leaving the campaign behind, says Droga5 Japan's Masaya Asai
4+ hour, 40+ min ago (536+ words) It was one of those fleeting Cannes encounters, part hallway exchange, part terrace conversation, just enough time to take the pulse of an industry in flux." Between meetings and screenings, Asai reflected on how dramatically the definition of creativity is…...
Get inspired and be jealous: Watch every Cannes Lions 2026 Grand Prix-winning campaign
5+ hour, 27+ min ago (135+ words) Creativity is leaving the campaign behind, says Droga5 Japan's Masaya Asai Every year, the Grand Prix winners at the Cannes Lions International Festival of Creativity set a new benchmark for the global creative industry. In collaboration with adobo Magazine, Roman Olivarez,…...
Singapore leads Asia's Cannes Lions 2026 haul with 24 Lions, led by Ogilvy Singapore
6+ hour, 27+ min ago (189+ words) Asia's performance at the Cannes Lions International Festival of Creativity 2026 reflected a region finding success through different creative strengths rather than a single dominant formula. Singapore topped the regional Lions table with 24 Lions, ahead of Japan's 12, while Thailand secured a…...
Propel Manila appoints AJ Marquez as Managing Director
8+ hour, 2+ min ago (310+ words) Propel Manila, the independent creative and communications agency known as The Creative Agency of Digital Natives, today announced the appointment of AJ Marquez as Managing Director. Marquez takes on responsibility for the agency's overall growth as it enters its sixteenth…...
PHILCONSTRUCT 2026 puts design, creativity, and responsible construction at the heart of nation-building
1+ day, 5+ hour ago (365+ words) Creativity, sustainability, and innovation took center stage as PHILCONSTRUCT 2026 opened its doors at the SMX Convention Center Manila and SM MOA Concert Grounds from June 25 to 28, bringing together architects, designers, engineers, builders, and industry leaders to reimagine the future of…...
What to expect from 'On Your Feet! The Story of Emilio and Gloria Estefan': Music, heart, and the Estefans' inspiring story come alive in Manila
1+ day, 49+ min ago (146+ words) adobo Magazine This July, theater aficionados can expect an exhilarating celebration of music, family, and perseverance as "On Your Feet! The Story of Emilio and Gloria Estefan" makes its Southeast Asian premiere at the Proscenium Theater at Rockwell Center Makati....