49+ min ago  (1404+ words) New Delhi: Media planning is dead. Reading this would sound outright ostentatious and pretentious. But once you look closely, you will find that it actually has ceased to exist. You would not know it immediately. On paper, everything still looks…...

19+ hour, 35+ min ago  (653+ words) Andrew Tindall judges that Legora and Harvey's celebrity-led legal AI campaigns are already showing signs of sameness. They need to differentiate and build a brand immediately. Here's how. Jude Law and Gabriel Macht, legal AI ambassadors, and now, rivals Legal…...

3+ hour, 37+ min ago  (415+ words) Manila, Philippines " The marketing playbook for 2026 isn't just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade…...

14+ hour, 34+ min ago  (619+ words) Written By: Jerry Reynolds | Apr 28, 2026 9: 59: 45 AM Hyundai is taking a different approach to reaching younger buyers, and it's not through a new SUV or a longer warranty. Instead, the company is stepping into the world of mobile gaming'specifically soccer'to connect…...

18+ hour, 41+ min ago  (106+ words) Brandcom - Linking the future P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies. Nigerian Breweries Plc Bounces Back, Shatters…...

16+ hour, 15+ min ago  (10+ words) Chart Mill...

38+ min ago  (764+ words) The biggest threat to AI-driven advertising is the uncanny valley of consumer trust'Startup Fortune The advertising industry is racing to automate campaign creation with generative AI, but fresh performance data suggests that brands may be trading long-term customer trust for…...

36+ min ago  (381+ words) New Delhi: That's how you do marketing. A consumer brand, let's say Kellogg's, running an ad for a listing in a supermarket chain like Reliance is about as unsexy as it gets. No one expects creativity here. Most brands don't…...

6+ hour, 21+ min ago  (197+ words) Eagle-Tribune As Chat GPT Gemini, Perplexity and Google AI Overviews Replace Traditional Search, Trustpoint Xposure Gives Brands a Proven, Guaranteed Path to Becoming the New Answer AI Recommends POST FALLS, ID / ACCESS Newswire / April 28, 2026 / Trustpoint Xposure, a pioneering digital authority…...

1+ day, 8+ hour ago  (22+ words) The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt....