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News
AAAI nominates Srinivasan K Swamy to BARC India board
2+ day, 1+ hour ago (401+ words) The Advertising Agencies Association of India (AAAI) has nominated its president, Srinivasan K Swamy, to the board of BARC India following Shashidhar Sinha’s exit from Omnicom Media India and industry associations, according to media reports. 21 of AAAI’s 22 board members voted…...
Freedom in advertising today goes far beyond creative expression
2+ day, 7+ hour ago (381+ words) For Vinay Singh Sangwan, Co-founder of Verve Media, that distinction matters more than ever. "To me, freedom in advertising today goes far beyond creative expression; it's about creating an environment where people have the trust to question assumptions, contribute ideas…...
Brands recreate their logos in Instagram’s new wordmark style
2+ day, 1+ hour ago (184+ words) Social Samosa "Instagram's wordmark just got a glow-up On Thursday, the platform updated its text-only logo, moving away from the fully cursive lettering it has used for over a decade The new design leans into clean, curved, cursive-like strokes, most…...
Bodhi Tree Multimedia reports 72% rise in Q1 FY27 income to Rs 31.58 crore
2+ day, 3+ hour ago (303+ words) Bodhi Tree Multimedia Ltd. reported a 71.54% year-on-year increase in consolidated total income to Rs 31.58 crore for the quarter ended June 30, 2026, compared with Rs 18.41 crore in the same quarter last year. Consolidated EBITDA rose 160.6% to Rs 4.07 crore from Rs 1.56 crore a…...
ChatGPT ads might come to India as OpenAI updates privacy policy
2+ day, 2+ hour ago (254+ words) The update comes as the company expands advertising on ChatGPT to more markets. However, the company has not formally announced an advertising rollout for India, and the country was not listed among the markets included in its latest expansion. “Ads…...
Burson acquires Limbik to expand predictive intelligence capabilities
2+ day, 4+ hour ago (207+ words) Burson has acquired Limbik Inc., the cognitive AI company behind Decipher, a predictive intelligence platform developed to assess how communications could resonate with audiences. The acquisition brings Limbik’s AI technology, engineering team and research team into Burson. The companies have…...
Shonali Chakravarty joins United Breweries as Lead - Communications, Sustainability & CSR
2+ day, 7+ hour ago (528+ words) Shonali Chakravarty has been appointed Lead - Communications, Sustainability and CSR at United Breweries Limited (UBL) for its India business. Chakravarty announced the move in a LinkedIn post, saying she was joining UBL, a HEINEKEN company, after six years at Lenovo,…...
Anthropic to watermark Claude-generated content under EU AI Act
2+ day, 7+ hour ago (522+ words) Anthropic will now add machine-readable marks to content generated by its Claude AI models, including embedded watermarks in text, to help identify content that has been generated or processed by Claude. The update is part of the company’s commitments under…...
Instagram updates wordmark after more than a decade
2+ day, 8+ hour ago (191+ words) Instagram on Thursday introduced a new wordmark, updating the text-only logo that spells out the platform’s name. The company said the previous design had begun to feel dated after more than a decade. The multicoloured camera icon remains unchanged. Instagram…...
The India I grew up in: How place shapes the stories we tell
2+ day, 10+ hour ago (991+ words) I grew up in Bengal. And Bengal sure has a personality. A strong one. The streets here have history. Buildings carry stories. Food is such a large part of who we are. It can tell you which part of the…...