1+ hour, 2+ min ago   (884+ words) U.S. and global holiday ecommerce sales should grow year over year in 2026, shaped by AI referrals, flexible payments, cross-border orders, and Amazon’s fluctuating marketplace share. Since 2013, I have predicted ecommerce trends and sales for the coming holiday season. What follows are…...

1+ day, 23+ hour ago   (849+ words) Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns. Ad fraud, he says, can mean billed bot impressions, scam offers, and even…...

3+ day, 1+ hour ago   (238+ words) The goal of email deliverability is to ensure messages reach recipients’ inboxes, avoiding spam folders or outright blocking. Good list hygiene removes the obviously unengaged. But a marketer can do more. As described here, ecommerce email delivery is for bulk…...

4+ day, 35+ min ago   (274+ words) WooCommerce releases version 11.0. WooCommerce 11.0 has launched with updates to order screens, checkout recovery, and more. Order-screen optimization makes it faster to query orders, reducing timeouts and empty search counts. Checkout Recovery tests sellers’ abandoned-cart messaging to gauge shoppers’ responses. Cainiao…...

5+ day, 54+ min ago   (602+ words) Artificial intelligence is core to Google Ads, but account management goes beyond the platform. Powerful AI prompts can improve ad messaging, user experience, and more. Here are my three favorite prompts, which likely require tweaking depending on an advertiser’s needs....

6+ day, 59+ min ago   (277+ words) There’s no clear playbook for elevating visibility in AI answers. Instead, there’s a lot of noise from agencies and service providers selling tactics such as: Collectively, such tactics are helpful. Individually, none will improve visibility across a range of prompts…...

1+ week, 2+ hour ago   (701+ words) Still in the midst of a liquidity crisis, the U.S. Postal Service needs more revenue and may raise parcel prices even if that means handling fewer packages overall. “The results this quarter show the strong leverage that pricing can have on…...

1+ week, 1+ day ago   (716+ words) Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers’ emotions drive ad performance, and success comes from aligning messaging with those feelings. She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. We discussed…...

1+ week, 3+ day ago   (572+ words) Effective cart abandonment emails and text messages do more than remind shoppers about items left behind. They use product details, reassurance, and incentives to address customer concerns and reopen a conversion path. After three decades of online shopping, cart recovery…...

1+ week, 4+ day ago   (723+ words) Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants. He is also a seasoned freelance journalist and screenwriter. Sig holds an M.F.A. in Screenwriting from…...