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You Tube stops push notifications for inactive subscribers in new rollout
12+ hour, 8+ min ago (326+ words) PPC Land The change is narrow in its technical scope but carries meaningful consequences for how creators interpret their You Tube Studio data, and for how the platform manages the relationship between reach and relevance inside its notification infrastructure. What…...
IAS Total TV brings show-level transparency to CTV ad buying
1+ day, 1+ hour ago (708+ words) IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory. Connected TV'now accounts for nearly half of all U. S. TV viewing, according to IAS. Despite that scale, media buyers…...
Nielsen plugs Triton Digital's podcast data into its planning tool
21+ hour, 17+ min ago (11+ words) PPC Land...
Albertsons brings grocery shopper data to You Tube via Google's ad suite
18+ hour, 39+ min ago (313+ words) Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to You Tube and DV360 with SKU-level sales reporting. According to the Google Marketing Platform announcement, "unifying brand and shopper marketing in Display & Video 360 helps brands like Keurig Dr…...
Magnite expands AI buyer agent and Spring Serve mediation with Disney and Mi Q
19+ hour, 59+ min ago (374+ words) Magnite today unveiled a buyer agent and Spring Serve AI mediation tools, with Disney Advertising, Kepler, Mi Q, and Spectrum Reach among the first to test them. Magnite today announced a significant expansion of artificial intelligence capabilities across both its…...
HUMAN Security's viewability measurement earns MRC accreditation
1+ day, 9+ hour ago (544+ words) HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering. HUMAN Security today announced that its Ad Viewability Measurement product has received accreditation from the Media Rating Council…...
Google starts sending Search Console warnings for back button hijacking
1+ day, 1+ hour ago (671+ words) Google today issued Search Console warnings to sites detected hijacking the browser back button, ahead of the June 15, 2026 spam policy enforcement deadline. Glenn Gabe, president of G-Squared Interactive LLC, was among the first to publicly document the wave of warnings....
Pay Pal bets on payment data to fix advertising's identity problem
1+ day, 9+ hour ago (472+ words) Pay Pal today launched Ads ID, a free deterministic identifier built on 400 M+ verified payment accounts, integrating with Magnite, Pub Matic, Rokt, and Taboola. Pay Pal today launched Pay Pal Ads ID, a new advertising identifier built directly on the…...
Live Ramp adds NVIDIA GPU infrastructure to its clean rooms
1+ day, 9+ hour ago (212+ words) Live Ramp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally. The integration is in limited release as of today. General availability is expected later in 2026. Live Ramp…...
Polymarket bets briefly invaded Google News - and the scam runs deeper
1+ day, 12+ hour ago (756+ words) Google admitted Polymarket gambling bets appeared in Google News by mistake, exposing a wider debate on prediction markets, insider trading, and user losses. Spokesperson Ned Adriance told The Verge that "Google News is designed to show sources that create content…...