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News
Is Adobe 'Dogfooding' Scenario Paying Off?
2+ hour, 30+ min ago (701+ words) The advertising division has recently introduced a slew of products and services before heading into Cannes Lions season -- including GenStudio for Commerce Media Networks, GenStudio for Performance Marketing, and Creative Agent across Firefly & Creative Cloud. These are important because retail…...
AI Driving Rising Levels Of Manipulative Ad Fraud
12+ hour, 30+ min ago (629+ words) Advertising industry executives are calling on Apple, Google, Microsoft and others with an app store to do more to protect brands and consumers from ad fraud, which has exploded because of artificial intelligence (AI). Integral Ad Science's IAS Threat Lab…...
Rakuten Sees Earnings Growth From AI
2+ day, 15+ hour ago (400+ words) Rakuten Group released earnings for the second calendar quarter, reporting the first net income in six years. It attributed the growth to advertising and artificial intelligence. The advertising business achieved high growth with revenue reaching 65.6 billion yen, up 15.6% year-over-year (YoY),…...
Amazon Reportedly Will Introduce A Search Concierge In January
1+ day, 3+ hour ago (382+ words) Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon's search concierge, known as Project Nile, is backed…...
For America's 250th, Volition America Says Patriotism Doesn't Pick a Side
1+ day, 1+ hour ago (251+ words) My husband and I start every July 4th at The Peachtree Road Race, the largest 10K in the world. 60,000 people. 80-degree heat. 70% humidity. Hills that have no business existing inside a city limit. Oh God, no, we’re not running it. We’re there…...
In Its 18th Season, It Is Still 'Sunny in Philadelphia"
1+ day, 4+ hour ago (396+ words) Everyone in the cast of “It’s Always Sunny in Philadelphia” has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same. You would hardly know the show is 21 years old when watching the…...
Best Day Brewing Taps Bakery As AOR
1+ day, 1+ hour ago (148+ words) Non-alcoholic beer brand Best Day Brewing has named Bakery as its Agency of Record. Bakery remit is to create a new brand platform, omnichannel campaign, seasonal programming and redesign packaging. The brand produces a range of craft brews, including Imperial…...
Gap Inc. Reviews Its $190 Million U.S. Media Assignment
1+ day, 25+ min ago (146+ words) Gap Inc. is reviewing its U.S. media agency assignment, the apparel giant has confirmed. The company spent $190 million on measured media in the U.S. last year according to agency research firm COMvergence. The long-time incumbent is Omnicom’s PHD. A source with knowledge…...
Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty
1+ day, 52+ min ago (423+ words) Consumers continue to show a greater interest in vehicles powered by hybrid engines. New vehicle brand loyalty climbed to 53.4% in the first half of 2026, according to the latest LexisNexis Risk Solutions Automotive Brand Loyalty Study. The mid-year 2026 results show an…...
Beyond the Good, the Bad and the Ugly: The Next Era for Women and their Health
1+ day, 3+ hour ago (339+ words) The health of women has entered a new era. From GLP-1s and menopause, to fertility innovation and FemTech, women have become one of the most influential forces shaping healthcare, culture and consumer behavior. And as attention accelerates, so do the…...