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Are podcasts the new boardroom? DBS thinks so
1+ hour, 42+ min ago (622+ words) DBS is doubling down on long-form content, this time with its top executive taking the lead. The bank has launched a new podcast series, "Two in a pod, hosted by group chief executive officer Tan Su Shan, as it looks…...
In Conversation: Are we forgetting what makes marketing work?
1+ week, 5+ day ago (245+ words) After a career spanning agencies, tech platforms, and global brands, Lex Bradshaw-Zanger has seen marketing from nearly every angle. Don't miss: Agency agenda: Vayner Media's Marcus Krzastek on AI, media, and creative convergence Yet despite the rapid pace of change,…...
Dah Sing Bank and Hello Kitty redefine traditional banking experience
2+ day, 56+ min ago (298+ words) Dah Sing Bank has collaborated with Hello Kitty to redefine the traditional banking experience during the upcoming five-day Labour Day Golden Week. The initiative transforms selected branch locations into limited-time interactive spaces, blending financial services with leisure and social media-sharing…...
APAC trust gap hits record high as income disparity doubles
21+ hour, 26+ min ago (376+ words) The 26th annual survey, which gathered insights from nearly 34, 000 respondents across 28 countries, highlights a regional shift toward insularity'a defensive mindset where trust is reserved for the familiar and denied to the "different." Third is'a'widening mass-class divide, with the regional trust gap…...
Gen Z leads Google Search, and they're changing how it works
2+ day, 1+ hour ago (704+ words) Marketing-Interactive Gen Z is now the most active generation on Search, issuing more daily queries than any other age group worldwide, according to a recent finding by Google. This trend is especially visible in Southeast Asia, where AI is transforming…...
Instagram tests 'Instants' for disappearing photo sharing
2+ week, 2+ hour ago (313+ words) Instagram is reportedly testing a new standalone app called "Instants", marking its latest move into ephemeral, low-pressure social sharing" drawing parallels with Snapchat, Be Real and Locket. Users capture content directly through an in-app camera, with no option to upload…...
Laurier marks Kartini Day with 'Comfort, made together' push to redefine menstrual support
5+ day, 11+ hour ago (420+ words) Marking Kartini Day, Laurier, a sanitary pad brand under Kao Indonesia, has launched a new campaign titled "Comfort, made together: Building a supportive world around menstruation." The initiative calls for a shift in how society supports women during menstruation, encouraging…...
FIFA World Cup 2026 sponsors see major boost in consumer trust
1+ week, 1+ day ago (534+ words) More than four in 10 adults globally say they will follow the FIFA World Cup 2026, with over 80% of likely followers indicating they view tournament sponsors more positively, according to new research from You Gov. Ahead of the tournament, You Gov conducted…...
How Sprite is getting hyperlocal with heat, hoops and hype in ASEAN
1+ week, 2+ day ago (469+ words) Sprite is bringing its global "It's that fresh" platform closer to home, rolling out a region-specific push across ASEAN and the South Pacific anchored in spicy food, basketball and music. The move builds on the brand's previously announced global platform,…...
Content360: How CHAGEE replaces traditional media with content ecosystems
1+ week, 20+ min ago (963+ words) At this year's Content360 Singapore 2026, a clear provocation cut through the noise of performance metrics and platform tactics: what if the next global beverage giant isn't built on traditional media muscle " but on cultural infrastructure? That question anchored a session by…...