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News
Can AI help Fanta build the next horror universe?
23+ hour, 13+ min ago (463+ words) Fanta is moving from horror collaborator to creator this Halloween, launching an original entertainment universe populated by characters inspired by classic horror archetypes. The universe launches with a cinematic trailer developed in partnership with AI entertainment studio GRAiL, offering consumers…...
Westin turns a good night's sleep into a power move
23+ hour, 13+ min ago (394+ words) Westin Hotels & Resorts has launched a new campaign positioning restorative sleep as a source of energy and preparation, as the hotel brand looks to encourage guests to "Own your mornings". Created by BBH Singapore, the campaign challenges the idea of…...
Gudang Garam captures Indonesia's strength through a photographer's lens
5+ day, 1+ hour ago (255+ words) Gudang Garam has taken a different approach to its annual Independence Day storytelling, shifting the focus from Indonesia’s cultural heritage to the people who embody the nation’s strength in a new 60-second film. His journey moves between people whose work…...
Google: 1 in 5 HK citizens are AI 'super users"
5+ day, 1+ hour ago (285+ words) As Hong Kong enters the agentic AI era, its citizens are proving to be among the world's most sophisticated users, with 1 in 5 (21%) classified as “super users”. Meanwhile, most of them interested to try time and admin agents, according to a…...
Makro expands Philippine footprint with four new Ayala Land locations
5+ day, 1+ hour ago (570+ words) Makro Philippines is expanding its physical footprint across Luzon through a new agreement with Ayala Land covering four of the property developer's mixed-use estates. The stores will be developed at Cloverleaf in Balintawak, Quezon City; Broadfield in Biñan, Laguna; Arca…...
Malaysia’s creator economy moves beyond side hustle as income grows
5+ day, 1+ hour ago (801+ words) Malaysia’s creator economy is showing signs of becoming a more established source of income, with nearly half of creators surveyed saying they earn more than the country’s monthly minimum wage. According to "Beyond the scroll: The real-world impact of TikTok…...
SHEIN's HK IPO targets to raise HK$13.86bn
5+ day, 1+ hour ago (289+ words) Chinese fast-fashion giant SHEIN has sought a Hong Kong listing and will officially start trading on the Hong Kong Stock Exchange (HKEX) on 1 September, with plans to raise up to HK$13.86 billion in its initial public offering (IPO). According to…...
Siti Khadijah is done chasing perfection as it builds beyond telekung
5+ day, 1+ hour ago (616+ words) Prayer attire brand Siti Khadijah is putting Malaysian craftsmanship and the beauty of imperfection at the centre of its latest marketing push, partnering contemporary batik artist Farah Mohan on a new collection that aims to move the modest wear brand…...
Snickers turns angry sports fans into trolls in new Australian campaign
5+ day, 1+ hour ago (288+ words) Snickers is bringing its long-running “You’re Not You When You’re Hungry” platform back to Australian screens, this time taking aim at the particularly combustible behaviour of hungry sports fans. Created by T&P Australia with media from Publicis One Mars,…...
Luxury winery Ampersand Estates picks new PR agency in Singapore
5+ day, 1+ hour ago (347+ words) Ampersand Estates has appointed Access Communications as its public relations agency in Singapore for a six-month engagement, as the Western Australian luxury estate looks to deepen its presence in the market. Under the remit, Access Communications will lead strategic media…...