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Abi Marquez joins Hedley & Bennett roster as brand's first Filipino collaborator
2+ day, 53+ min ago (369+ words) Filipino food creator Abi Marquez has added another international milestone to her growing portfolio, becoming the first Filipino collaborator for Los Angeles-based kitchen workwear brand Hedley & Bennett. Known online as the "Lumpia Queen", Marquez has built a global following through…...
CIMB Group appoints new creative agency
2+ day, 53+ min ago (301+ words) CIMB Group has appointed Malaysian independent creative agency Chariot as its creative partner for the group's brand team in Malaysia. The appointment marks one of the most significant accounts handed to a Malaysian independent agency in recent years, challenging the…...
Are cats and AI the football pundits of the future?
3+ day, 21+ hour ago (511+ words) Malaysian digital-first marketing solutions company KULT has launched a new football-themed content property that sees a panel of cats take on an AI pundit in predicting match outcomes during the FIFA World Cup 2026. Titled "OFFSIDE: Kucing vs AI", the 105-episode…...
Why HEINZ and Heineken's unlikely pairing makes perfect sense
1+ mon, 1+ week ago (968+ words) At first glance, a six-pack containing five Heineken beers and one bottle of HEINZ tomato ketchup looks like a punchline. But in a food and beverage landscape increasingly shaped by unlikely brand pairings, limited-edition drops and social-first activations, that is…...
MG asks Australians to "Think EV? Think MG" in new national campaign
23+ hour, 23+ min ago (520+ words) The battle for EV dominance is intensifying across Australia, with brands including Kia, BYD, Chery, Polestar and Zeekr all pushing harder into the category. MG Motor Australia is the latest to lean into that momentum, launching a new national campaign…...
Hong Kong Disneyland beefs up digital service with Photo Pass Plus
2+ day, 17+ hour ago (108+ words) As much as we like it, there are moments when selfies don't work. In a bid to enhances its digital services, Hong Kong Disneyland has rolled out its new photo-taking programme Photo Pass Plus. The new product allows visitors to…...
Major shuffle at Ogilvy as Kent Wertime retires, Chris Reitermann steps back from APAC role
2+ day, 23+ hour ago (479+ words) Ogilvy is reshuffling its leadership ranks in Asia Pacific and globally as long-time APAC co-CEOs Kent Wertime and Chris Reitermann step away from their regional roles after a decade leading the network together. Wertime (pictured left) will retire from the…...
HK privacy watchdog unveils data privacy training academy
2+ day, 22+ hour ago (320+ words) Hong Kong's privacy watchdog has set up a data privacy academy to back the national strategy of turning the city into an international centre for high-calibre talent. The establishment of the academy aims to align with the national 15th five-year plan,…...
In conversation: From meme pages to shaping SEA's creator economy
4+ week, 23+ hour ago (455+ words) HEPMIL Media Group has come a long way from running a single meme page in Singapore to building a regional creator ecosystem that recently came under the Publicis Groupe umbrella. Speaking on Marketing'Connected's'In Conversation" podcast, CEO and co-founder Karl Mak…...
Meta head of top accounts and agencies, APAC exits
3+ day, 15+ hour ago (406+ words) Meta's head of top accounts and agencies for Asia Pacific, Tawana Murphy Burnett (pictured), is leaving the company after more than a decade with the tech giant. In a Linked In post, Murphy Burnett revealed she will be leaving Singapore…...