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News
SQUATWOLF Lands in Riyadh With Its First Saudi Store and the Kingdom’s Biggest Mall Workout
1+ day, 23+ hour ago (380+ words) The global performance wear brand makes its Kingdom debut at Riyadh Park with its first store and a large-scale community workout celebrating the country’s growing fitness culture. 14 August 2026, KSA: SQUATWOLF, the premium performance wear brand worn by athletes across 120+ countries,…...
Wearables Move Into Medicare, Expanding Access for Seniors
1+ day, 16+ hour ago (126+ words) Senior care is gearing up. Covered. A new approach to chronic care, the US government’s recently launched ACCESS links Medicare reimbursements to measurable, tech-tracked health improvements. All-access. Among 190 approved applicants, Withings rolled out an eligible medical division, WHOOP’s new program…...
Immersive Art Challenges Optimization Culture
1+ day, 16+ hour ago (146+ words) Immersive installations are prompting people to reconsider what wellness means. Reset. Exploring the “social muscle of listening,” Pioneer Works hosted ANIMAL [a listening gym], reimagining fitness equipment as interactive sonic sculptures for embodied hearing. Meanwhile, at Park Avenue Armory’s clinamen,…...
On’s Quest to Become the Next Sportswear Giant
1+ day, 16+ hour ago (919+ words) On is walking with sportswear giants. Founded in 2010, On surpassed $3.8B in 2025 net sales while maintaining margins that more closely resemble a legacy fashion house than activewear upstart. Working to become “the world’s most premium global sportswear brand,” the company has…...
Kellogg-owner Ferrero Acquires Healthy Breakfast Brand Purely Elizabeth
1+ day, 16+ hour ago (168+ words) Big Food is building a balanced breakfast. What’s happening: Italy’s Ferrero Group acquired Purely Elizabeth, a better-for-you granola and oatmeal maker. Sweet. Founded on organic, clean-label granola, Purely Elizabeth has continued to climb on timely innovation — launching protein, prebiotic fiber,…...
Alloy Personal Training Surpasses 150 Open Locations Across the United States
1+ day, 22+ hour ago (351+ words) Alloy Personal Training, the premier personal training franchise specializing in small-group strength training, today announced the opening of its 150th location, marking another significant milestone in the brand’s continued national expansion. Built around a proven personal training system that delivers individualized…...
BODYBAR Pilates to Celebrate Milestone 100th Opening in Home State of Texas
1+ day, 22+ hour ago (814+ words) Fitt Insider BODYBAR Pilates to Celebrate Milestone 100th Opening in Home State of Texas Fitness studio to commemorate opening in the Presidio area of North Fort Worth, offering exclusive grand opening promotions and hosting community events BODYBAR Pilates, the high energy,…...
Daughter Lessons Announces the Heritage Sport Collection
2+ day, 48+ min ago (324+ words) Fitt Insider Daughter Lessons Announces the Heritage Sport Collection Daughter Lessons proudly announces The Heritage Sport Collection. Sport pieces, engineered with detail and purpose. The Heritage Sport Collection takes its cues from the power of athleticism — the kind built around…...
Tiny Health Named No. 208 on the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies
2+ day, 18+ hour ago (278+ words) Microbiome Innovator Recognized for 1,624% Three-Year Revenue Growth, Earning a Place Among the Nation’s Most Successful Independent Businesses Tiny Health, the microbiome intelligence platform for precision health at every stage of life, today announced it has been ranked No. 208 on the…...
Walla Appoints Stephanie Moran as CRO to Bring an Operator's Playbook to Every Studio It Serves
3+ day, 37+ min ago (346+ words) The hire brings a rare, dual perspective to the software category: an executive who has scaled the industry’s biggest platforms and personally run a studio through the same pain points Walla clients face every day. “Stephanie’s experience is unmatched in…...