1+ day, 7+ hour ago  (244+ words) Double Verify has launched a global post-bid measurement across the Linked In Audience Network (LAN). allowing advertisers to measure key media quality signals across LAN inventory, including invalid traffic (IVT), viewability, brand suitability and intended geography. These capabilities provide advertisers…...

2+ day, 11+ hour ago  (196+ words) Chalice AI is partnering with Equativ to bring containerized artificial intelligence (AI) decisioning into Equativ's curation and activation platform. As AI moves from experimentation into production, advertisers and agencies are seeking systems that can operate across platforms without being locked…...

2+ day, 15+ hour ago  (282+ words) By the time many B2 B buyers speak with sales, the real competition may already be over. That tension sits at the center of Net Line's upcoming B2 BMX Summer Camp 2026 session, "From Form Fill to Follow-Up: Demand Gen's Survival Guide to…...

3+ day, 7+ hour ago  (301+ words) True Global Ventures (TGV) and Accel'announced a'closing of a $9 million Pre-Series A round in Sprouts. ai, bringing the company's total funding to $14 million. Sprouts. ai, an artificial intelligence (AI) native startup delivering Revenue Agents for B2 B enterprises, is anchored in…...

3+ day, 10+ hour ago  (133+ words) Samba TV, a global leader in artificial intelligence (AI)-driven media intelligence, announced the formation of Project Gravity, an independent platform that provides data onboarding and activation. The new offering is built for the agentic era of advertising, according to…...

3+ day, 16+ hour ago  (518+ words) For years, B2 B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists, and ad exposure across industry media. The assumption was simple: the more buyers who saw your brand, the more likely you were…...

4+ day, 7+ hour ago  (411+ words) Brandpoint recently announced its evolution as the industry's first solution to create, distribute and measure brand campaigns across paid and earned media. With the launch of Brandpoint Optimize, the company provides the ability to connect every campaign directly to measurable…...

4+ day, 11+ hour ago  (176+ words) results offers Saa S marketing leaders vertical-level CPC benchmarks, funnel conversion data, and a diagnostic breakdown of the seven most common campaign failures. The 2026 report is grounded in Triple Dart's managed portfolio, covering six B2 B Saa S verticals: Mar Tech,…...

4+ day, 15+ hour ago  (316+ words) In this Q&A, Zareen Fidlon, PAN's EVP, Head of Integrated Marketing and AI Innovation, explains how B2 B marketers can adapt to this new trust landscape, discusses how to sequence human, unpolished content with polished conversion assets; and how to…...

1+ week, 10+ hour ago  (359+ words) Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its systems to optimize toward signals that were easy to measure rather than signals that reflect real business impact. In doing so, it…...