18+ hour, 18+ min ago   (443+ words) New research from Walker Sands released Aug. 25 finds while nearly all B2B leaders say their organization clearly understands what modern B2B marketing looks like, 95% still say their current marketing approach needs significant evolution to compete with the most advanced B2B and B2C brands, revealing…...

1+ day, 18+ hour ago   (606+ words) Demand Gen Report B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions - B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM execution, navigating the agentic web and real-world AI adoption across marketing, agency and…...

1+ day, 23+ hour ago   (971+ words) Go-to-market leaders are being asked to do more with less. Speed to revenue tops their list of priorities, yet the teams responsible for driving it keep getting leaner. AI was supposed to close that gap, but for many organizations it…...

5+ day, 23+ hour ago   (345+ words) In a crowded SaaS landscape where integrations and ecosystem positioning directly influence revenue, companies reach an inflection point where they need a more scalable way to identify the right partners, articulate joint value, and activate go-to-market activities without adding headcount....

6+ day, 15+ hour ago   (230+ words) DemandWorks, a leading provider of artificial intelligence (AI)-powered demand generation solutions, announced a strategic integration with Demandbase, the pipeline engine for AI GTM. By eliminating manual list management and disconnected workflows, the integration enables marketers to automatically engage buying…...

6+ day, 23+ hour ago   (130+ words) This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2026— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2026, showcasing leading B2B solution providers across demand generation,…...

1+ week, 18+ hour ago   (382+ words) WordPress VIP’s new Future of the Web survey exposes a critical gap in B2B marketing: brands are racing to be seen by artificial intelligence (AI) engines while consumers are racing to verify the source. In the survey, 42% of Americans say AI-generated…...

1+ week, 23+ hour ago   (774+ words) Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand intent, respond conversationally and anticipate needs, consumers increasingly expect that same level of intelligence everywhere. And why wouldn’t they? For years, users…...

1+ week, 1+ day ago   (304+ words) Informa TechTarget is now offering B2B AI Authority Index, touted as a diagnostic tool designed to help B2B marketers assess and enhance their brand’s ability to influence buyers in AI-mediated purchase journeys. The index addresses a critical challenge facing B2B marketers—how to…...

1+ week, 4+ day ago   (772+ words) Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it was worth paying for. If that same customer was going…...