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Ad Nut: When flavored milk becomes a statement of adult lifestyle
21+ hour, 31+ min ago (452+ words) Before you skip this ad, Cimory is challenging milk lovers to skip the sugar with its new product, Cimory Milk with No Added Sugar. by Ad Nut April 28 2026 There was a time when flavored milk felt like an ex: sweet…...
A copywriter from Dentsu Creative has been selected as a recipient of the Cannes Lions School scholarship
4+ day, 17+ hour ago (376+ words) Catherine Nathasya, a copywriter at Dentsu Creative Indonesia, became Indonesia's sole representative in the 2026 Lions Scholarship after competing against more than 400 applicants from 67 countries. by Aulia Masna April 24 2026 Catherine Nathasya, a copywriter at Dentsu Creative Indonesia, has been selected as…...
Behind Indonesia's new college league lies Djarum's gamble and Polytron's repositioning
1+ week, 17+ hour ago (407+ words) The NCAA in the United States is a multibillion-dollar marketing machine. For the second time, Ryan Gozali is attempting to create a local version with a different structure. by Aulia Masna April 21 2026 The question CMOs should be asking isn't "Will…...
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1+ week, 21+ hour ago (14+ words) Aveeno expands the definition of sensitivity from the skin to the emotional realm'Campaign Indonesia...
Niki and Duo are encouraging Indonesia's Gen Z to learn languages through songs
3+ week, 6+ day ago (332+ words) Following its viral collaboration with Tokopedia last year, Duolingo has once again teamed up with a major Indonesian figure'this time, Niki'to encourage young people to get back into learning languages. by Aulia Masna April 01 2026 Learning a language through music is…...
Ads on LLM raise concerns: Experts discuss measurement risks and brand safety
1+ mon, 2+ day ago (1231+ words) AI search has the potential to become the next walled garden. Marketers are beginning to consider the implications. by Will Russo March 26 2026 In recent months, AI platforms have begun to open up opportunities for ads to appear within the responses…...
Ad Nut: Drama, comedy, and action round out this Ramadan roundup
1+ mon, 1+ week ago (681+ words) From car dealers to cigarette sellers, everyone is competing to be the best storyteller of Ramadan 2026. The result? More interesting than Ad Nut had anticipated. by Ad Nut March 17 2026 Toyota " Let's Keep the Spirit of Togetherness Alive Through Kindness BCA…...
Start by addressing the brief: the philosophy behind TU7 UH's wins at Citra Pariwara and Spikes Asia
1+ mon, 1+ week ago (318+ words) Founded in August 2024, TU7 UH Creative Lab immediately won awards at the 38th Citra Pariwara and was named Agency of the Year at Spikes Asia 2026 for two Honda campaigns. by Aulia Masna March 16 2026 One of the interesting findings from the TU7 UH awards…...
BCA highlights hidden sacrifices in its latest Ramadan film brand
1+ mon, 2+ week ago (324+ words) First Ramadan My father and I chose a premise that was heavier than most Ramadan advertisements this year, and it seems to have worked. by Aulia Masna, Stephanie Mamonto-Shrestha March 10 2026 Eighteen years. That was the time lost between Rahma and…...
Google and IAS uncover AI ad fraud scheme that infected 25 million devices globally, one-third in APAC
1+ mon, 3+ week ago (410+ words) by Marielle Descalsota March 05 2026 More than 25 million Android devices worldwide were compromised throughout late 2025. APAC accounted for approximately 33% of Genisys activity, covering India, the Philippines, Indonesia, South Korea, Malaysia, Japan, Thailand, Australia, Vietnam, and Singapore. "This is not just a…...