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News
Five important words for creating news for PR and SEO
1+ day, 23+ hour ago (517+ words) purposes, when you think you have no news....
Why measuring AI visibility is (mostly) BS
5+ day, 39+ min ago (1560+ words) AI visibility tools promise to show how often your brand appears in LLMs, but can they? Almost every agency conversation I have at the moment is around being ‘found’ across LLMs. It’s a fair question, but unfortunately, one that it’s…...
Is SEO dead (again!)?
1+ week, 4+ day ago (1063+ words) How some interviews have left me questioning whether SEO may actually be dead. SEO has been declared dead more times than I care to remember. Panda killed it. Mobile killed it. Voice search killed it. Featured snippets killed it. AI…...
Brand refresh checklist: what do you need to update?
2+ week, 5+ day ago (586+ words) Refreshed your brand colours, tagline or ICP? Here's the full digital marketing checklist, from schema markup to email flows, that gets missed after a brand refresh....
How AIOs are reshaping click-through rates
3+ week, 2+ day ago (714+ words) Are AI Overviews an SEO apocalypse or a new opportunity? Here’s what the data really shows....
The sources ChatGPT is likely to draw on most often
3+ week, 4+ day ago (543+ words) What sources does ChatGPT most use when it is asked to review a company, its products or services, and what action should you take as a result?...
AI transparency for Google, Meta and TikTok ads
1+ mon, 37+ min ago (569+ words) Why transparency matters for Google, Meta and TikTok AI-generated ads. Generative AI has been pushed hard by every single ad platform, despite most of the features being crap, and the ads it produces looking even more crap. The features include…...
Search Console looks beyond websites
1+ mon, 6+ day ago (687+ words) A quick look at a new report that Google has announced for Search Console. Google Search Console has traditionally been one of my favourite go-to tools for understanding how a website is performing in organic search. It is (largely) brilliant,…...
A look at Search Console’s new Generative AI feature
1+ mon, 1+ week ago (590+ words) TL;DR: it’s better than nothing It’s no secret that I’m a big fan of Google Search Console. I’d go as far as to say you can’t do SEO properly without it. But as with pretty much everything Google does,…...
Consumer insights reveal negative sentiment about brands using AI
1+ mon, 2+ week ago (808+ words) New research from 10,000 consumers shows why trust in AI marketing is waning, and what brands must do if they want to continue leveraging it....