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The Art of Play: In conversation with The Met's Josh Romm and Freddie Jordan from Hape Toys
8+ hour, 2+ min ago (564+ words) by Deej Johnson Published 28. 04. 26 Why a licensing partnership between The Met Museum and Hape Toys makes absolute sense" Freddie: And I'm Freddie Jordan, Senior Marketing Manager at Hape Toys. Perfect! So what's the collaboration about? Freddie: At its core, this…...
Spin Master and Feld Entertainment renew Monster Jam master toy deal
14+ hour, 33+ min ago (427+ words) by Billy Langsworthy Published 28. 04. 26 Spin Master has renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam for an additional 10 years. Since partnering in 2019, the collaboration has put more than 75 million Monster Jam toy trucks into…...
Moose Toys' Minions & Monsters range includes "biggest, boldest Fart Blaster we've ever created"
1+ day, 14+ hour ago (509+ words) by Billy Langsworthy Published 27. 04. 26 Moose Toys has detailed its upcoming range based on Illumination and Universal Products & Experiences" Minions & Monsters. "Illumination"s Minions are global icons of humour and heart," said Joe Smith, Vice President of Global and U. S. Marketing, Licensed…...
Liesa Dornan " Head of International Licensing at Mob Entertainment " on the rise and rise of Poppy Playtime
1+ day, 17+ hour ago (687+ words) by Billy Langsworthy Published 27. 04. 26 Mob Entertainment's Liesa Dornan talks Expo plans, upcoming launches " and untapped characters. Liesa, it's great to connect. For anyone new to Poppy Playtime, how would you pitch it? Poppy Playtime is a rare example of an…...
CAA Brand Management named licensing agent for ONE Championship in Asia
1+ day, 14+ hour ago (433+ words) by Billy Langsworthy Published 27. 04. 26 CAA Brand Management has been appointed the official licensing agent for ONE Championship " the world's largest martial arts organisation " throughout Asia. CAA Brand Management will work with ONE to develop a licensing program that supports the…...
The Phantom of the Opera at 40: LW Entertainment's Kerry Fox-Long on expanding the brand
1+ day, 17+ hour ago (637+ words) by Deej Johnson Published 27. 04. 26 As The Phantom of the Opera turns 40, Kerry Fox-Long reveals a raft of bold brand extensions. At LW Entertainment, we're thinking long term about how Phantom " and our other brands " evolve into a multi-generational franchise. Publishing…...
koda Auto and Hasbro kick off year-long Play-Doh collaboration
4+ day, 20+ hour ago (304+ words) by Billy Langsworthy Published 24. 04. 26 The partnership accompanies the launch campaign of the new electric "koda Epiq. "koda Auto and Hasbro are embarking on a year-long collaboration centred around Play-Doh. The partnership accompanies the launch campaign of the new electric "koda…...
Surge Brands expands Toxic Waste into popcorn, gel cups, cookies and more
4+ day, 20+ hour ago (451+ words) by Billy Langsworthy Published 24. 04. 26 "These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand," said Ari Freedman, founder & President of Surge Brands. Surge Brands has secured a wave of new partners for…...
Miraculous Corp debuts Jazwares range and details new partners across trading cards, tech and more
5+ day, 17+ hour ago (386+ words) by Billy Langsworthy Published 23. 04. 26 Miraculous Corp has detailed a raft of new partnerships across trading cards, consumer technology and lifestyle categories. KAKAWOW is on board to develop a range of collectible trading cards, albums, card bricks and adjacent products, while…...
Wild Brain CPLG readies Angry Birds push across Europe, Middle East and South Korea
6+ day, 9+ hour ago (439+ words) by Billy Langsworthy Published 22. 04. 26 "As we continue to strengthen our partnership with SEGA, these new rights unlock exciting opportunities for a fresh wave of Angry Birds merchandise for fans worldwide," said Maarten Weck, EVP Global Partnerships and Licensing at Wild…...