19+ hour, 47+ min ago  (214+ words) Source: JAKKS Pacific/Adobe Stock/The Toy Book The licensed Disney ily 4 EVER dolls are available now, exclusively at Walmart. In honor of The Devil Wears Prada 2 hitting theaters this May, JAKKS Pacific is doing something equally groundbreaking. The company…...

22+ hour, 28+ min ago  (201+ words) Source: Kickstarter/The Toy Book The crowdfunded party game brings three gameplay experiences inspired by the hit series. Dropout is expanding its footprint in tabletop gaming with Game Changer: Home Edition, a new party game set to launch on Kickstarter…...

23+ hour, 30+ min ago  (267+ words) Source: Netflix/The Toy Book The interactive gaming hub joins a growing slate of preschool content. Netflix is expanding its kids and family offerings with a mix of interactive play, new series, and returning favorites, anchored by the launch of…...

1+ day, 1+ hour ago  (172+ words) Asmodee Canada and Incredible Group will help expand Moose's reach in the region. As it celebrates its 5th anniversary, Moose Toys Canada is preparing for its next phase of growth with two new distribution partners: Incredible Group and Asmodee Canada." "Moose…...

1+ day, 2+ hour ago  (205+ words) The agreement marks global expansion for Scentco's novelty brand. Surge Brands'breaks wind" in the toy industry as the exclusive global licensing agent for Scentco, Inc.'s Fart Monsters brand. Fart Monsters features a line of scentedplushtoys with built-in, self-inflating whoopee…...

1+ day, 21+ hour ago  (262+ words) The transition keeps succession in-house as Mattel evolves its commercial playbook. Mattel is handing the keys to its commercial engine to a familiar face from the global stage. Steve Totzke will step away from his role as President and Chief…...

1+ day, 19+ hour ago  (483+ words) New sets spotlight Messi, Ronaldo, Mbapp, and Vini Jr. alongside global fan activations. The LEGO Group is expanding its sports portfolio with the launch of LEGO Editions, a new platform that blends collectibles, storytelling, and fan engagement through soccer-inspired building…...

2+ day, 3+ hour ago  (284+ words) Major League Baseball expands its youth engagement strategy with the launch of MLB Clubhouse, a new content platform debuting on You Tube Kids. Designed to introduce baseball and softball to younger audiences, MLB Clubhouse features a range of original programming,…...

3+ day, 18+ hour ago  (168+ words) Source: The White House The Toy Association returns with a kid-focused activation tied to America's 250th. The White House is putting the final touches on its annual Easter Egg Roll with an expanded slate of activations " including a return appearance by…...

2+ day, 23+ hour ago  (272+ words) The fashion-forward doll joins the North American market. TOMY launches Licca in North America. The Licca doll has become a cultural staple. The initial collection includes 10 dolls featuring Japanese-inspired designs, distinct fashion styles, and character collaborations. The new collection marks…...