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News
Can't hang. Gotta save.
2+ day, 5+ hour ago (197+ words) And while yes — there are plenty of young people buying now and paying later, there’s also a growing trend in young people’s awareness of how they’re spending and saving their money and plenty of nuance in Gen Z’s money habits....
Why Gen Z Loves Lines
4+ day, 5+ hour ago (520+ words) But I’m not the only one who’s been paying attention to the lines and what they signal. Last week, New York Magazine rolled out a new cover story about this summer’s ‘humiliating’ and ‘exhilarating’ lines by the one-and-only Brock Colyar…...
Depth isn’t dead. - by Rachel Janfaza
1+ week, 2+ day ago (180+ words) Today’s newsletter is written by our intern, Emilia Kim. ICYMI, this is part II in a series she started a couple of weeks ago about her generation’s media and entertainment habits. A few weeks ago, I unpacked Gen Z’s obsession…...
'Hey, can you pay me back?"
1+ week, 4+ day ago (418+ words) Nature is healing, and IRL summer is bringing Gen Z out of its digital socially isolated cocoon. But for many, that comes with a hefty price tag. As young adults gravitate toward spending on things like concerts, sporting events, and…...
'One bad break away': The economic anxiety underlying Gen Z’s politics
2+ week, 2+ day ago (326+ words) I held two focus groups with more than a dozen Gen Z voters this week, ages 18-25, from seven states: Florida, Pennsylvania, Arizona, New York, Nevada, Indianna, and Illinois. They were the latest in our Gen Z politics series, where we’re…...
What young voters *actually* want from politicians
2+ week, 4+ day ago (533+ words) So far this week, I’ve held two focus groups with young voters across the country. We covered a range of topics — from their economic outlook to why it’s a massive misconception to assume all young voters are suddenly Democratic socialists…...
On America's 250th, hedging on hope
3+ week, 2+ day ago (513+ words) The 2026 midterm elections are upon us, and as primary results trickle in, it’s clear that this year’s contests are about the old guard vs. the new, the status quo vs. the establishment. That’s no surprise to us at The Up…...
The American Pride Gap
3+ week, 4+ day ago (561+ words) It’s almost America’s 250th birthday, and younger and older Americans are pretty divided when it comes to how proud they are of the country. Just 34% of young Americans ages 18-29 are proud of being an American according to a new poll from…...
Unpacking the Love Island fixation, and what it says about Gen Z media habits
1+ mon, 12+ hour ago (266+ words) This summer, The Up and Up launched our first-ever fellowship, featuring six weeks of programming created and led by our incredible intern Emilia Kim. We’re lucky to have her. Emilia, a rising sophomore at Johns Hopkins, has been meeting with…...
Inside a focus group with 16 young voters
1+ mon, 1+ week ago (930+ words) We know that 56% of Gen Z calls themselves independent, thanks to recent Gallup data. We’re now seeing that play out in real time as young voters describe how their politics have shifted since 2024. There’s been plenty of focus on the…...