3+ hour, 28+ min ago  (630+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Creators can record a live selfie and voice sample once, then generate up to 8-second avatar clips on demand. According to You Tube, all avatar content…...

3+ hour, 8+ min ago  (555+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. You Tube is reportedly testing 90-second unskippable ad blocks on connected TV devices. The 90-second block exceeds You Tube's documented 60-second maximum for non-skippable in-stream ads…...

3+ hour, 8+ min ago  (610+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Google Merchant Center Help Google published a self-service onboarding guide for UCP in Merchant Center, with a sandbox environment for testing. New UCP capabilities include multi-item…...

1+ day, 47+ min ago  (471+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Instagram launched Trial Reels in December 2024 to show content to non-followers. The new scheduling feature lets creators set a time for Trial Reels to appear. Trial…...

1+ day, 54+ min ago  (556+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Google is showing sponsored ad units directly in the Images tab on mobile search. Ads appear within the image grid and are labeled "Sponsored." Eligible campaigns…...

1+ day, 3+ hour ago  (471+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Pichai said "Search would be an agent manager in which you're doing a lot of things," signaling Search will coordinate tasks simultaneously rather than return answers…...

1+ day, 3+ hour ago  (534+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Growth researcher Charles Floate analyzed X's open-sourced Phoenix algorithm and found author responses to replies carry a 75x weight multiplier, the highest of any engagement action on…...

6+ day, 22+ hour ago  (242+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Search Engine Land reports Bing is testing a double-row sponsored product carousel giving paid listings significantly more above-the-fold visibility than the current single-row format. The test…...

6+ day, 23+ hour ago  (395+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Open AI has partnered with Smartly as its first creative adtech partner for Chat GPT ads. The partnership focuses on building conversational ads that can respond…...

1+ week, 1+ day ago  (378+ words) Read what matters in the world of performance marketing with our weekly, bite-sized newsletter. Open AI publicly confirmed its superapp strategy in a blog post, describing it as "a single system that can understand intent, take action, and operate across…...