9+ hour, 20+ min ago  (250+ words) You Tube appears to be testing longer unskippable advertisements for viewers watching content on television screens, according to user reports on online forums. Posts shared by users on Reddit indicate that some viewers are encountering ads lasting up to 90 seconds…...

8+ hour, 57+ min ago  (12+ words) Why brands and IPL franchises are betting on influencers during IPL'Social Samosa...

9+ hour, 18+ min ago  (209+ words) Visual codes such as QR codes are increasingly being used across product packaging and advertising, but marketers continue to face challenges in making them engaging and measurable. Industry observers note that traditional QR codes often fall short due to low…...

1+ day, 53+ min ago  (368+ words) Social Samosa "In categories like commercial vehicles, marketing has traditionally leaned on functional superiority, mileage, durability, and load capacity However, as the category evolves, legacy sectors are reimagining value, not just through products, but through the journeys and people that…...

1+ day, 1+ hour ago  (286+ words) Social Samosa "Finish, owned by Reckitt, has named actor Ayushmann Khurrana as its brand ambassador The brand has also launched a new campaign focused on automatic dishwashing The campaign centres on promoting the use of dishwashers without pre-rinsing, while addressing…...

1+ day, 6+ hour ago  (784+ words) However, gold prices are experiencing volatility due to global geopolitical tensions, and jewellery brands are exploring diversified product categories that maintain value while offering design flexibility. The ongoing conflict involving Iran has already impacted parts of the global jewellery trade....

1+ day, 6+ hour ago  (246+ words) Google has introduced new shopping-related features in India across its Gemini app, Search and Circle to Search, aimed at helping users find and compare products more easily. The updates combine Google's Gemini models with its Shopping Graph, a dataset of…...

2+ day, 1+ hour ago  (341+ words) Despite over 82% of consumers using social media for product discovery, with 32% of non-metro consumers, converting that interest into a completed transaction has remained difficult. Part of what might have worked better, in the meantime, is the affiliate bridge model. Retail…...

2+ day, 2+ hour ago  (166+ words) The Advertising Club Bangalore held a closed-door Founders Circle session in Bengaluru, bringing together 20 founders and CXOs for discussions on industry trends, including artificial intelligence, marketing effectiveness and talent. The invitation-only forum, now in its fourth edition, followed a roundtable…...

2+ day, 5+ hour ago  (125+ words) Ramsons Perfumes has appointed actor Mrunal Thakur as the brand ambassador and has launched its latest campaign, featuring the actor. The move is part of efforts to strengthen its consumer outreach and reposition its brand. As part of the partnership,…...