8+ hour, 18+ min ago  (582+ words) The Opening Night'Party'entertainment'is presented by'Tre Image as the Platinum Sponsor and The Brand Liaison is recognized as the Silver Sponsor. Informa Markets'Licensing Expo, the worlds'most influential event for licensing, IP extension and brand collaborations (taking place on May 19-21, Mandalay Bay…...

1+ day, 17+ hour ago  (294+ words) Licensing deal aims to bring the humor-driven toy brand to new markets and product categories. Surge Brands has been named the exclusive global licensing agent for "Fart Monsters," a novelty toy brand owned by'Scentco. The announcement marks a significant step…...

2+ day, 3+ hour ago  (429+ words) Exhibition blends design, imagination and pop culture in Milan. An upcoming exhibition in Milan, "Home Fairy Home," will explore the intersection of design and the magical world of "Winx Club," the globally-recognized animated series. Running from April 17 to May 8 at…...

3+ day, 3+ hour ago  (448+ words) Collaboration brings retro gaming brand to scratch tickets and digital lottery platforms. Alchemy3 has announced a licensing agreement with Atari, allowing the retro gaming brand to feature in scratch ticket, digital and'i Lottery'games across the U. S. and Canada. The deal,'facilitated'by'CAA Brand…...

1+ week, 23+ hour ago  (460+ words) New beer ties into the upcoming 'Invincible VS' fighting game. Voodoo Ranger has partnered with'Skybound'Entertainment to launch the "Invincible VS" IPA Variety Pack, a tie-in to the upcoming superhero 3v3 tag-team fighting game "Invincible'VS." The game, developed by'Skybound'Entertainment's internal studio Quarter…...

1+ week, 1+ day ago  (11+ words) Building 'Bluey' as a Lifestyle Brand and Expanding 'Doctor Who'License Global...

1+ week, 2+ day ago  (221+ words) The collection " exclusive to the retailer "features Reduce Drinkware products and accessories in colorful Vera Bradley patterns. "Many of the women on our team still have their Vera Bradley pieces from college, while our younger team members have embraced the…...

1+ week, 6+ day ago  (1218+ words) The countdown to the 2026 Brand & Lifestyle Licensing Awards is officially on....

1+ week, 6+ day ago  (255+ words) Both collections are available now. The other collection is a new anime-focused collection that brings together multiple franchises in one drop. The line features new shirts, hoodies, accessories and more inspired by IPs including "One Punch Man, One Piece, Sailor…...

2+ week, 2+ day ago  (451+ words) Jukebox will debut the limited-edition Naked Ambition Crystals online only. Jukebox by Dr. Squatch, a natural women's personal care brand is teaming up with reality stars, the Nadersisters, for a new campaign to celebrate its'new look, categories and scents in…...