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News
Alex Zono Made the Perfect Running Capsule
17+ hour, 49+ min ago (198+ words) Cape Town-based label Alex Zono is back with a new drop, titled “Dance Like a Runner,” and it’s breath of fresh air your activewear wardrobe needs. Inspired by watching mountain runners climb the peaks of Chamonix and a nostalgic childhood…...
Pharrell Williams and adidas Are Dropping a New VIRGINIA Adistar Jellyfish
19+ hour ago (186+ words) Pharrell Williams and adidas Originals are expanding their ever-growing VIRGINIA universe with a sleek new colorway of the Adistar Jellyfish, now available in “Triple White”. Stepping away from bold hues to embrace a clean, monochrome palette, this latest iteration of…...
Sinead O'Dwyer Really Said 'Notice Me"
19+ hour, 43+ min ago (398+ words) Sinead O'Dwyer Really Said 'Notice Me' Hypebae With a performance art style runway show at the V&A Museum putting inclusivity front and center. On Friday afternoon, Sinéad O’Dwyer transformed London’s Victoria & Albert Museum into a dramatic stage for its…...
How Marcelo Gutierrez Is Redefining KIKO Milano's Legacy
19+ hour, 18+ min ago (296+ words) The balance between luxury and everyday staples, Gutierrez says, is reflected in who actually wears KIKO: from teenagers and first-time job seekers to club kids and drag performers alike. While its competitors cater to a specific archetype, KIKO Milano’s customer…...
Alisha Boe Is the Face of "Black Opium"
21+ hour, 56+ min ago (382+ words) Alisha Boe Is the Face of YSL Beauty Black Opium Hypebae YSL Beauty has announced the actor as global ambassador of the fragrance. YSL Beauty has named Alisha Boe the newest face of “Black Opium,” as the fragrance‘s global…...
I.AM.GIA Teamed up With Artist T-Rex for a Mixed-Media Inspired Capsule
1+ day, 1+ hour ago (257+ words) I.AM.GIA is bringing together fashion, art and Los Angeles culture with its latest collection, “GIA GTA,” created in collaboration with visual artist T-Rex. The second instalment of the brand’s “Gia & Friends” series, the collection reimagines I.AM.GIA’s silhouettes…...
Miu Miu Is Bringing Back an Archival Favorite With an Update
1+ day, 2+ hour ago (183+ words) Miu Miu is once again diving into the archives, and this time, it’s bringing back the early 2000s. Introducing the Bubble shoe, a reimagined take on an original model that channels the sportswear spirit of the era while feeling distinctly suited…...
Here's What Went Down at FP Movement's Soccer-Centric NYC Pop-Up
3+ day, 15+ hour ago (374+ words) Hypebae Bringing the brand’s “Kit Check” tour to a stylish close. The summer of fútbol officially reached fever pitch as FP Movement brought its highly anticipated “Kit Check” pop-up tour to an epic finale right here in New York City....
Free People and Rusty Hang Ten With a New Surf Collab
3+ day, 16+ hour ago (168+ words) Free People is riding the nostalgic wave of surf culture with its latest collaboration, partnering with alternative surf brand Rusty for a special collection. Blending four decades of authentic West Coast surf heritage with Free People’s bohemian ethos, the partnership…...
The Hypebae Guide to WAFCON 2026
3+ day, 19+ hour ago (604+ words) The latest edition of the Women’s Africa Cup of Nations is here to pick up exactly where FIFA left off, and we’re bringing you up to speed on the basics. Here’s the Hypebae guide to Africa’s biggest competition, making sure…...