1+ day, 8+ hour ago  (336+ words) Other research points in the same direction. A report from Fed Ex and Morning Consult found that 68% of shoppers consider return policies when choosing where to shop. That scrutiny directly shapes purchasing decisions. Some 82% of shoppers say they're more likely…...

7+ hour, 35+ min ago  (175+ words) e Marketer Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend Media mix modeling tops the incrementality measurement stack for retail brands Robinhood and BNY Mellon win Treasury's bid for Trump Accounts How Meta and…...

1+ day, 8+ hour ago  (118+ words) The news: Amazon distributed the vast majority of video programs in the first month of 2026, accounting for a 71. 8% share of content among five SVOD providers, per Nielsen's Gracenote. Netflix trailed at 15. 9%, followed by Disney (9%), Paramount+ (3%), and Apple TV (0. 3%). Amazon cements…...

21+ hour, 40+ min ago  (339+ words) Three forces are collapsing the gap between discovery and conversion: Social platforms have evolved from inspiration hubs into concrete paths to purchase. Over half (57%) of US consumers plan to use social media for shopping research, up from 53% in 2023, found First…...

1+ day, 1+ hour ago  (682+ words) Meta and You Tube's recent legal woes have opened the floor for a slew of parallel claims, a rare loss for Big Tech that leaves the future of these platforms in question. Last month, a Los Angeles jury found Meta…...

1+ day, 12+ hour ago  (12+ words) Media mix modeling tops the incrementality measurement stack for retail brands'emarketer. com...

2+ day, 8+ hour ago  (182+ words) The news: Marketing automation and CRM platform Hub Spot expanded its partnership with Tik Tok to help businesses and marketers run more targeted ad campaigns. The update lets customers sync, manage, and measure Tik Tok ads and organic content from…...

1+ day, 18+ hour ago  (253+ words) The news: Intel landed a massive AI infrastructure deal, agreeing to "design, fabricate, and package ultra-high-performance chips at scale" for Elon Musk's upcoming Terafab project. The project will build specialized chips for Elon Musk's Tesla, Space X, and x AI…...

1+ day, 22+ hour ago  (157+ words) e Marketer The news: Google claims its AI-powered ads have increased online sales by up to 80% for some brands, per Modern Retail. Fashion retailer Aritzia saw ad revenues skyrocket after enabling AI Max, Google Ads" AI-powered optimization tool. The search…...

2+ day, 8+ hour ago  (239+ words) The news: The US Postal Service will deliver more than 1 billion packages for Amazon each year under a deal the retail giant struck with the agency, per The Wall Street Journal. While that amounts to a 20% cut from current Amazon…...