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Gucci Just Made Formula One Luxury's Most Expensive Runway
2+ hour, 38+ min ago (425+ words) Gucci will slap its name and signature colours on the Alpine F1 car from 2027, becoming the first luxury fashion house to hold a title partnership in the sport's history. Formula One used to be where luxury brands bought hospitality suites, dressed…...
Ferrari's Wildest New Machine Has Finally Taken Shape And It Does Not Have Wheels
2+ hour, 38+ min ago (572+ words) Ferrari has revealed the first proper look at its 30-metre Hypersail hull, a renewable-powered ocean racer built to chase speed without a combustion engine. Ferrari has just shared the first proper look at the hull of its 30-metre Hypersail racing…...
Rolex Knows Tennis Is Still Luxury's Most Elegant Power Move
2+ hour, 38+ min ago (402+ words) Rolex's long-running relationship with Roland-Garros shows why tennis remains one of luxury's smartest stages for selling time, taste and legacy. Luxury brands love sport, but Rolex has always understood something others often miss. The best sponsorships do not feel like…...
Audi May Have Found The One Car That Can Make Enthusiasts Care Again
3+ day, 7+ hour ago (559+ words) Audi's boss has not confirmed a new R8, but his praise for Lamborghini's hybrid V8 makes the comeback feel a lot harder to ignore. Audi does not need another sensible performance car. It needs something people talk about when they are not…...
Ferrari's First EV Will Test Whether The Brand Can Survive Without The Sound
4+ day, 10+ hour ago (529+ words) Ferrari's first fully electric car is fast, expensive and Jony Ive-designed, but the real question is whether buyers still feel the magic when the engine noise is gone. Ferrari did not just launch an electric car. It launched a question…...
The Maextro S800 Is What Happens When China Stops Chasing European Luxury And Starts Replacing It
5+ day, 8+ hour ago (423+ words) China's Maextro S800 is not just a cheaper Rolls-Royce rival. It is proof that luxury in China is being rebuilt around technology, local pride and a very different idea of statu The luxury car world has long spoken in a few…...
Polestar And Oxford Want To Measure What Driving Actually Feels Like
1+ week, 2+ day ago (392+ words) Polestar has teamed up with Oxford researchers to study whether driving excitement can be measured through brain activity, biometrics and behaviour. Polestar is trying to answer one of the most interesting questions in modern motoring. If every electric car can…...
From Silverados To Superyachts: Why GM Specialty Vehicles' $750 Million Boat Show Play Makes Total Sense
1+ week, 2+ day ago (1380+ words) GM Specialty Vehicles is back at the Southern Hemisphere's biggest boat show, putting its V8 trucks and SUVs in front of exactly the people who buy them. The rain finally broke on the Gold Coast. After a week of it coming…...
Dutton Ranch Has A Higher Rotten Tomatoes Score Than Yellowstone Ever Did
1+ week, 5+ day ago (557+ words) Taylor Sheridan built the biggest universe in streaming. Now Dutton Ranch might be the first sequel to truly understand why Yellowstone worked. Nobody really needed another Yellowstone spin-off. After the prequels, the expanding Sheridan machine and the quietly disappointing Marshals,…...
The Best Station Wagons You Can Buy In Australia. .. And A Couple You Can't
1+ week, 6+ day ago (1930+ words) Forget the SUV. A station wagon is, in our opinion, the most practical car body style an Australian can buy, and 2026 is the year the wagon stops apologising for itself. The reality is that most SUVs in this country never…...
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