3+ hour, 30+ min ago  (550+ words) New Delhi: This week, brands used humour, emotions, AI and everyday situations to connect with consumers. From cinema-inspired storytelling and family-focused campaigns to voice-enabled travel planning and preventive healthcare messaging, advertisers explored fresh ways to stay relatable. Food, auto, fashion,…...

16+ hour, 30+ min ago  (1053+ words) New Delhi: FIFA's India media rights sale for the 2026 and 2030 World Cups has entered its final stretch, but the deal is unlikely to close at the $35 million level being projected in the market. Highly placed sources told Best Media Info…...

16+ hour, 45+ min ago  (551+ words) New Delhi: In the 1950s, America's car market was obsessed with big, flashy vehicles. Cars were long, loud, and designed to show status. Then came the tiny Volkswagen Beetle, a German car that looked completely out of place on American roads....

1+ day, 20+ hour ago  (316+ words) New Delhi: Parle Products on Saturday took the front-page route to thank Prime Minister Narendra Modi after he gifted Melody toffees to Italian Prime Minister Giorgia Meloni during his Rome visit. The ad, issued after the "Melodi" moment went viral,…...

1+ day, 20+ hour ago  (139+ words) bestmediainfo. com Dish TV ends free access to Star Sports 1 Hindi during IPL The channels were earlier available free of cost to customers for IPL viewing. They have now returned to the paid tier. The development comes at a time…...

2+ day, 12+ hour ago  (256+ words) New Delhi: Anand Ajantiwale has joined Flipkart Ads as Senior Director, where he will lead new growth initiatives across non-endemic advertising, off-site advertising, video commerce, agency partnerships and platform collaborations. In a Linked In post announcing the move, he said,…...

2+ day, 14+ hour ago  (167+ words) New Delhi: Ogilvy India has appointed Rajneesh Bolia as Chief Innovation Officer. In a Linked In post announcing the move, Bolia reflected on his unconventional career path and long association with the agency." He added that Ogilvy India has been…...

2+ day, 13+ hour ago  (869+ words) New Delhi: As more brands build in-house creative and media teams, powered by AI, faster production cycles and the need for always-on content, the future role of agencies came under sharp focus on the third and final day of Goafest…...

2+ day, 17+ hour ago  (265+ words) New Delhi: Dentsu has elevated Surjo Dutt to Chief Executive Officer of Dentsu Creative Webchutney, in addition to his existing role as Chief Creative Officer. Dutt will continue to report to Amit Wadhwa, CEO South, Dentsu Creative and Media Brands....

2+ day, 11+ hour ago  (941+ words) bestmediainfo. com Talent Tracker of the Week: Key leadership moves across media, marketing and business Best Media Info. com tracks last week's major leadership appointments, promotions, and exits impacting the world of advertising, marketing, and media New Delhi: Senior leadership…...