1+ hour, 59+ min ago  (220+ words) Fast-growing boutique fitness franchise Jet Set Pilates is taking its expansion agenda international, announcing its United Kingdom debut this year. The brand will open its flagship London studio this summer in the Shoreditch neighborhood, it announced on Linked In, with…...

4+ hour, 41+ min ago  (888+ words) Even if they hold the same plates and bricks, standard strength training equipment doesn't carry the same weight today as it once did. Rather than rudimentary machines with copycat designs, gym operators want unique equipment that taps what's trending, unifies with…...

4+ hour, 38+ min ago  (834+ words) Travelers today seek more than a space between spaces when they check into a hotel. What were once perks are now basic necessities, if that at all. Fitness areas with wellness amenities, enhanced sleep experiences and elevated nutrition options are…...

8+ hour, 58+ min ago  (389+ words) Americans continue to engage with fitness more than ever before, according to the Health & Fitness Association's newest consumer report. Per the report, memberships hit an all-time high in 2025, with 81 million Americans belonging to a gym, studio or other fitness facility…...

17+ hour, 56+ min ago  (428+ words) As people continue embracing more active lifestyles, it's only natural that dogs would fold into daily movement seamlessly, with pets tagging along runs, walks and hikes. Now, fitness tracking app Strava is leveraging the connection between pets and fitness in…...

18+ hour, 30+ min ago  (317+ words) Life Time, the upscale athletic country club operator that is bullish on longevity and supplements, sees a new white space: Idaho The state is now home to its first Life Time, located in Eagle, near Boise. The new location joins…...

20+ hour, 13+ min ago  (451+ words) Whoop has filed a lawsuit against Bevel, alleging that the startup's AI health coach app infringes the wearable maker's intellectual property through the replication of key interface elements and user experience design. The complaint, filed in March in the U. S. District…...

1+ day, 29+ min ago  (166+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....

1+ day, 59+ min ago  (159+ words) Les Mills is continuing to diversify its partnership across the fitness and wellness industry, its latest collaboration seeing smart ring maker Ultrahuman bring the group exercise classes to its users. Ultrahuman chief business officer Bhuvan Srinivasan announced on Linked In…...

1+ day, 4+ hour ago  (866+ words) It's been well established that boutique fitness studios are built around experience. Operators carefully curate everything from lighting and sound to design and branding to create environments members gravitate toward. But there's one element that shapes every workout in the…...