News
Reddit Opens Split Testing to All Advertisers
1+ hour, 28+ min ago (275+ words) Search | Social |Video Reddit has made Split Testing generally available to all advertisers as a self-serve A/B tool. Audience is split at the user level so the two test groups never overlap. Split Testing declares a winner once a…...
Linked In Rolls Out Brand Kit for AI-Generated Ads
1+ hour, 28+ min ago (445+ words) Search | Social |Video Linked In is rolling out five AI creative tools inside Campaign Manager for small and growing businesses. Brand Kit stores a company's colors, fonts, logo, tone, and messaging for AI-generated ads. Draft with AI generates first-draft ad…...
Google Is Testing AI Summaries Beneath Its Search Ads
17+ hour, 43+ min ago (442+ words) Search | Social |Video Google appears to be testing AI-generated summaries beneath the copy in its paid search ads. The summaries place Google's own generated text under ads that advertisers write and pay for. Each summary carries a disclaimer that the…...
Chat GPT Ads Are Moving Beyond a Single Format
22+ hour, 44+ min ago (205+ words) Search | Social |Video Open AI has posted engineering roles dedicated to building new Chat GPT ad formats. The roles sit on a new monetization team spanning web, i OS, and Android. Job specs name text, image, video, native, conversational, and…...
Tik Tok Launches Agentic Hub to Automate Ad Campaign Tasks
23+ hour, 14+ min ago (228+ words) Search | Social |Video Tik Tok has launched Agentic Hub, a marketplace of AI Skills for advertisers. The Skills let AI agents run campaign setup, creative, reporting, and catalog tasks. The Hub runs on Tik Tok for Business MCP, connecting agents…...
Chat GPT Is the Most-Used AI Chatbot in the U. S.
1+ day, 21+ hour ago (309+ words) Search | Social |Video About half of U. S. adults now use AI chatbots, up from a third in 2024. Chat GPT leads with 44% of U. S. adults, well ahead of Gemini's 24%. Chat GPT's reach has more than doubled since 2023, when 18% used it. Searching for information…...
Whats App Is Adding Usernames to Replace Phone Numbers
1+ day, 21+ hour ago (319+ words) Search | Social |Video Whats App users can now reserve a username ahead of a phased global launch. Once live, a username will replace the phone number as the first point of contact. Creators and businesses can claim their existing Instagram…...
Amazon Enables Purchases Inside Alexa+ Conversations
2+ day, 1+ hour ago (664+ words) Search | Social |Video Amazon has launched Alexa+ Agentic Ads, a new ad format that supports purchases within a conversation. Shoppers can view an ad, ask questions, compare options, and complete a transaction without leaving Alexa+. The launch includes partners such…...
Perplexity Shopping Is Nearing a $2 B GMV Run Rate
2+ day, 23+ hour ago (133+ words) Search | Social |Video Perplexity now lets shoppers research and buy products directly inside its AI answers. Agency estimates put its annualized GMV run rate near $2 billion, which Perplexity has not confirmed. A free merchant program lets retailers sell inside AI…...
Uber Extends Ads Beyond Its Apps with "Offsite Ads
3+ day, 4+ hour ago (214+ words) Search | Social |Video Uber Advertising launched three product lines spanning its apps and outside channels. Offsite Ads carries Uber campaigns onto Meta and Google Shopping for the first time. Offers on Uber attaches sponsored incentives to rides and destinations. New…...