News
Mow the Lawn, Polish the Profile: Upgrading Your Store's Digital Curb Appeal - APRO
2+ day, 2+ hour ago (723+ words) I'm'not going to solve this thing for'us'in one'800'word'article. But what I can do is give you'three'EASY'action items'that you can'implement TODAY'that will make your GBP impossible for any customer or AI search agent to resist." To keep your GBP fresh,…...
Think Before You Paste: Protecting Customer Information in the Age of AI - APRO
2+ day, 2+ hour ago (853+ words) When APRO released our new AI resources, I expected members to have questions. Artificial intelligence is evolving quickly, and every week'seems to bring'another tool, another vendor, or another headline about what AI can do.' One of the first questions we…...
The New Google Review Rules: What RTO Needs to Know - APRO
2+ day, 2+ hour ago (584+ words) The good news? Asking customers for reviews is still perfectly'OK.' Key "don'ts" under the new Google rules include:' Google's AI now'analyzes'more than just the words customers write. It also'evaluates'patterns surrounding the'review, and'can flag reviews that are'submitted'from the same location or'Wi…...
Aaron's, in Partnership With Kurt Warner, Helps Give Arizona Family a Home-y Surprise - APRO
2+ day, 2+ hour ago (595+ words) APRO member'Aaron's, Inc.'recently'helped turn a house into a home for a single mother and her family in Surprise, Arizona, continuing its longtime partnership with'NFL'Hall of Famer'Kurt Warner'and his First Things Foundation as well as'with'Habitat for Humanity.' "Through this program,…...
Ethical Persuasion for Better Sales Results - APRO
2+ day, 23+ hour ago (644+ words) Patrick's journey into the field began while working as a sales representative in Australia. Frustrated that'hard work'alone was not producing the results he expected, he discovered the research of Dr. Robert Cialdini and became fascinated by the psychology of decision-making....
How RTO Leaders Get F. R. O. M. Here to There - APRO
2+ week, 2+ day ago (827+ words) Throughout the session, Tissot challenged attendees to think critically about where their stores are today and where they want them to be tomorrow. Whether the goal is increasing account volume, growing potential revenue, or improving operational performance, he argued that…...
R2 O Opens Store #43 in Mt. Sterling, Kentucky - APRO
2+ week, 2+ day ago (572+ words) APRO member'Countryside Rentals Inc. dba Rent-2-Own (R2 O)'recently opened up the company's 43rd'location in Mount Sterling, Kentucky. A grand opening celebration is scheduled for the end of July. "The community's enthusiasm and support from day one has already been really…...
What Bot Traffic Can Teach Us About the Future of Rent-to-Own - APRO
2+ week, 2+ day ago (953+ words) At the time, this argument seemed speculative to some observers. Today, it appears increasingly self-evident. The challenge facing organizations today is therefore not simply producing knowledge. It is ensuring that knowledge can be discovered, understood, and trusted within increasingly automated…...
Building an RTO Business with Passion and Purpose - APRO
2+ week, 3+ day ago (806+ words) For'Jerry Marshall, Owner of APRO member'KAPPA Investments LLC dba Buddy's Home Furnishings, success in rent-to-own has never been'just about stores, inventory, or growth. It has always been about people.' In a recent episode of'The RTO Show Podcast,'Pete Shau'sat down…...
Customer Experience Tips from a Former Disney Executive - APRO
3+ week, 2+ day ago (861+ words) What separates one rent-to-own" (RTO)"business from another when pricing, products, and promotions often look similar? According to Vance Morris, it comes down to the experience customers remember long after they leave the store." In a recent episode of"The…...