News
Australia Moves To Ban Gambling Companies From Paying Influencers Under New Advertising Law
48+ min ago (278+ words) Net Influencer The Australian government will introduce legislation on July 3 that prohibits gambling companies from paying influencers, podcasters, sports stars or other public figures to promote wagering content, part of a broader government crackdown on gambling advertising As reported by…...
You Tuber Andrew Rea Diversifies Babish Brand With Meal Kits, Podcast, Rental Compound
1+ hour, 51+ min ago (286+ words) Net Influencer Andrew Rea, the You Tube cooking creator behind "Binging with Babish," is rolling out a cluster of new ventures marking his most ambitious push yet to extend the channel into a broader media and consumer business, according to…...
Gen Z Discovers Products Through Influencers Almost As Often As Search Engines, Data Shows
2+ hour, 9+ min ago (456+ words) Social media influencers and bloggers are now the ninth most common way Americans discover new products, cited by 27% of U. S. adults, according to You Gov Profiles data. Among Gen Z, that figure jumps to 41%, nearly level with search engines and ahead…...
Happy Nest Entertainment Expands Kids & Family Slate With Space Camp, R. L. Stine, And Louie And Bear Franchises
2+ hour, 41+ min ago (246+ words) Happy Nest Entertainment announced an expanded development slate, adding the Space Camp brand, a project based on R. L. Stine's audio podcast "Story Club," and the graphic novel series Louie and Bear in the Land of Anything Goes. The properties are in…...
Viral Nation's Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now
2+ hour, 55+ min ago (952+ words) Mathew Micheli came off a Vid Con panel on the state of the Creator Economy with a blunt diagnosis: brands, creators and agencies are about to start competing on data instead of content. The platforms defining a creator's career today,…...
Audio Podcasts Build The Most Trust In The Creator Economy, But Video And Clips Drive The Action, Study Finds
20+ hour, 7+ min ago (322+ words) Audio podcasts generate the highest levels of trust and the lowest rates of skepticism of any ad-supported content format, but that trust converts into purchases and other actions at a lower rate than video podcasts, according to a new report…...
Croatian AI Influencer Marketing Platform Hypefy Raises $7. 2 M Series A
23+ hour, 15+ min ago (229+ words) Net Influencer Hypefy AI, a Croatia-based platform that automates Influencer Marketing campaign execution, has raised $7. 2 million in a Series A round led by AYMO Ventures Existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures also participated, alongside earlier backers Fil…...
Most Mid-Tier Creators Split Shopping Traffic Across Destinations Despite Amazon Preference, Report Finds
1+ day, 1+ hour ago (201+ words) Middle-tier creators say they would rather send shoppers to Amazon than anywhere else, but their actual affiliate links tell a more fragmented story, according to a new report from Levanta, the affiliate and creator commerce platform for Amazon, Shopify, and…...
Podcasting Platform Riverside Expands Into Publishing And Distribution
1+ day, 1+ hour ago (380+ words) Riverside is extending its platform beyond recording and editing into publishing and distribution for the first time, rolling out newsletters, social media scheduling and a rebuilt studio as part of what the company calls the biggest wave of feature releases…...
Tik Tok Launches Ad Tool For Branded Mini Dramas
1+ day, 2+ hour ago (313+ words) Tik Tok has added a new advertising option for its Mini Dramas feature, giving brands a way to promote episodic microdrama content through the platform's Growth Max system. The tool is designed to help businesses grow on-platform engagement and revenue…...